Евгений Запотылок

Котенок, ребенок и голая женщина. Психология влияния рекламы

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Первый канал, он был топовым 10 лет назад и останется таким еще лет десять. А в digital все по-другому. Вспомните, какими сайтами вы пользовались 10 лет назад, и сравните с тем, на какие ресурсы заходите сегодня. Форматы тоже меняются: раньше закупали баннеры, теперь они уже почти не работают. Появились прероллы[1]

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

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      Примечания

      1

      Преролл – рекламный видеоролик, который загружается до начала запрошенного пользователем онлайн-видео.

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