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22
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23
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24
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25
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26
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27
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28
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29
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30
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31
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32
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33
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34
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35
У американцев «черная пятница» (следующий день после Дня благодарения) самый насыщенный день покупок в году. «Киберпонедельник», когда многие онлайн-продавцы предлагают праздничные скидки, наступает тремя днями позже.
36
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37
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38
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39
Джон Уэйнмейкер (1838-1922) – американский бизнесмен и политический деятель, пионер маркетинга, создатель первого универмага. Прим. перев.
40
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41
Goodwin, “Battle Is for the Customer Interface.”
42
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43
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