Geoffrey was to have a difficult time both trying to resolve our divisions on economic policy and in defending our case in the House. I would be put under a good deal of pressure to remove him and find someone better able to take on the Chancellor, Denis Healey. But I knew that Geoffrey’s difficulties, like mine, were more the result of circumstances than lack of native talent. By the time our period in Opposition was approaching its end he had become indispensable.
After careful thought I decided to keep Jim Prior as Shadow Employment Secretary. This was rightly taken as a signal that I had no immediate plans for a fundamental reform of trade union law. It was Jim’s strong conviction that our aim should be to establish both that we accepted the existing trade union law, with perhaps a few alterations, and that we saw the union leaders as people with whom we could deal. Such an approach made more sense at the beginning of the period in Opposition than at the end of it.
Airey Neave had already privately told me that the only portfolio he wanted was that of Shadow Northern Ireland Secretary. His intelligence contacts, proven physical courage and shrewdness amply qualified him for this testing and largely thankless task. The other appointments were less strategically crucial. Two offers of Shadow Cabinet posts were turned down – one to John Biffen, who would in fact join later, and the other to Edward du Cann, whose early campaign team had provided the nucleus of mine. Edward stayed on as Chairman of the 1922 Committee, which was probably far more useful to me.
The next day (Tuesday) I had some less pleasant business to transact. At 10.30 Peter Walker came in. There was no personal warmth between us. He had been one of the most effective members of Ted’s inner circle, and he opposed with vigour and eloquence the approach which Keith and I were committed to adopt. He clearly had to go.
I confirmed in a discussion with Geoffrey Rippon, who now came into my room, that he did not wish to serve: that suited us both. I then saw Nicholas Scott, who had shadowed Housing. He too was on the left of the Party. The conversation was made slightly easier by the fact that I had absorbed the Housing portfolio into the wider Environment one. His job had been shot from under him.
I left to last the interview with Robert Carr. I told him that I had given the Shadow Foreign Secretary post to Reggie Maudling, which he presumably knew already. Perhaps he had just bid too high, or perhaps he might have been persuaded to stay in another capacity. But I was not keen to have another strong opponent in any position on the team.
The published Shadow Cabinet list (to which Peter Thorneycroft as Party Chairman and Angus Maude as Chairman of the Conservative Research Department would later be added) was rightly seen as a compromise. As such, it annoyed the left of the Party who disliked my dropping of Robert Carr, Peter Walker and Nicholas Scott: it also disappointed the right who worried about Reggie Maudling’s return, the fact that Geoffrey and not Keith was Shadow Chancellor and the lack of any new right-wing faces from the backbenches. In fact, given the fragility as yet of my position and the need to express a balance of opinion in the Shadow Cabinet to bring the Party together, it was a relatively successful operation. It created a Treasury team that shared my and Keith’s views on the free market economy, shifted the balance of opinion within the Shadow Cabinet as a whole somewhat in my direction and yet gave grounds for loyalty to those I had retained from Ted’s regime. I felt I could expect support (within limits) from such a team, but I knew I could not assume agreement – even on basic principles.
Airey Neave and I decided that there would have to be changes at Conservative Central Office. Constitutionally, Central Office is the Leader of the Party’s office: events during the leadership campaign had convinced me that it would be very difficult for some of those there to act in that capacity under me.
At Central Office I wanted as Chairman an effective administrator, one preferably with business connections, who would be loyal to me. I had always admired Peter Thorneycroft and in retrospect I thought that his courageous resignation on the issue of public expenditure in 1958 had signalled a wrong turning for the post-war Conservative Party. As part of that older generation which had been leading the Party when I first entered Parliament, and as chairman of several large companies, Peter seemed to me to fit the bill. But how to persuade him? It turned out that Willie Whitelaw was related to him, and Willie persuaded him to take the job. It would have taxed the energy of a much younger man, for the Party Chairman has to keep up morale even in the lowest periods, of which there would be several. Peter had the added problem that at this stage most of the Party in the country accepted my leadership only on sufferance. This would gradually change after the 1975 Party Conference. But it took a good deal longer – and some painful and controversial personnel changes – before I felt that the leading figures at Central Office had any real commitment to me. Peter gradually replaced them with loyalists; I never enquired how.
Alistair McAlpine’s arrival as Party Treasurer certainly helped. Although a staunch Tory from a family of Tories, Alistair had to turn himself into something of a politician overnight. I told him that he would have to give up his German Mercedes for a British Jaguar and he immediately complied. But I had not prepared him for the host of minor but irritating examples of obstructive behaviour which confronted him at Central Office, nor for the great difficulties he would encounter in trying to persuade businessmen that in spite of the years of Heathite corporatism we were still a free enterprise Party worth supporting.
Some people expected me to make even more substantial changes at the Conservative Research Department. The CRD was in theory a department of Central Office, but largely because of its geographical separateness (in Old Queen Street) and its intellectually distinguished past, it had a specially important role, particularly in Opposition. In a sense, the Centre for Policy Studies had been set up as an alternative to the Research Department. Now that I was Leader, however, the CRD and the CPS would have to work together. The Director of the Research Department, Chris Patten, I knew to be on the left of the Party. Much bitterness and rivalry had built up between the CRD and the CPS. In the eyes of many on the right it was precisely the consensus-oriented, generalist approach epitomized by the CRD which had left us directionless and – in the words of Keith Joseph – ‘stranded on the middle ground’. I decided to replace Ian Gilmour with Angus Maude as Chairman of the Research Department, who would work with Keith on policy, but leave Chris Patten as Director and Adam Ridley, Ted’s former economic adviser, as his deputy. These were good decisions.
Meanwhile, Airey Neave and I had to assemble a small personal staff who would run my office. A flood of letters followed my becoming Leader, sometimes 800 a day. Girls would come across from Central Office to help sort out the post, but usually this was the task of my four secretaries, who sat on the floor in the main room opening envelopes and categorizing the letters. They did their best, but it was hopelessly unsystematic. Then Alistair McAlpine suggested that I ask David Wolfson to take charge of the correspondence section. Alistair thought that if David, as the man responsible for the mail-order section of Great Universal Stores, could not bring order out of this chaos no one could. In fact, both in Opposition and then at 10 Downing Street, David’s talents were put to a good deal wider use than sorting the mail: he gave insights into what business was thinking, provided important contacts and proved particularly adept at smoothing ruffled political feathers.
But I also needed a full-time head of my office, who had to be industrious, dependable and, with the number of speeches, articles and letters to draft, above all literate. It was my old friend and colleague, providentially translated to the editorship of the Daily Telegraph, Bill Deedes who suggested Richard Ryder, then working on Peterborough, the Telegraph’s respectable gossip column.
A month after Richard’s arrival Gordon Reece, on secondment from EMI for a year, joined my full-time staff to help in dealing with the press and much else. Gordon was a godsend. An ebullient former TV producer whose good humour never failed, he was able to jolly me along to accept things I would have rejected from other people. His view was that in getting my message across we must not concentrate simply on heavyweight newspapers, The Times and the Daily Telegraph, but be just as concerned about the mid-market populars, the Daily Mail and the Daily Express and – the real revolution – about the Sun and the News of the World. Moreover, he believed that even newspapers which supported the Labour Party in their editorial line would be prepared to give us fair treatment if we made a real attempt to provide