but once lost, one’s clientele is difficult to lure back. We’re a broken habit.
I glance around my store. Like me, it’s neat but showing its age. Once I wore Albert Nippon and Ferragamos. Now I dress from the Gap sale rack. The No-Bagel Emporium needs a makeover to attract new attention. But there’s already a lien on the bakery. Guess we’ll both have to make do for now.
I check the front windows for the passing of a perspective customer. The bump bump vibrations of the body-pump class sound track that filters into my shop means my customer base is focused for the moment on burning calories, not consuming them.
To console my disappointment that there is no line around the block waiting to get in there’s always the case for a cinnamon roll. One bite is all it takes to produce a smile. Its syrupy, crunchy texture cannot be bested anywhere in the tri-state area. I know because we won a taste test four years ago.
Just as I’m adjusting my mouth for the first bite, the door opens and in comes the skinniest eight-year-old I’ve ever seen. “Hey, Dupree.”
“Hey, Miz T. You got a job for me today?”
I look around until I spy a broom. “Want to sweep the front?”
He nods but sticks out his lip. “When am I gonna get a real job?”
“Sweeping is a real job.” Dupree is an entrepreneur. His parents could buy my store but Dupree likes to earn his own money, which he doesn’t waste on things like sweet rolls. So I have to think up excuses to fatten him up a bit.
“Before you start I have something else I need you to do for me.” I put my cinnamon roll on a napkin and push it toward him. “I think Shemar is slipping. Tell me if you think this cinnamon roll is up to his usual standard.”
Serious as any adult, Dupree takes it, eyeballs it and then takes a big bite.
“You need some milk, to get the full flavor experience.” I pull a half-pint carton out of my case and offer it to him with a straw.
“It’s good.” He cranks his head to one side. “Only, needs a little more cin’mon.”
“I’ll tell Shemar. Finish it, anyway, because you know I don’t like wastefulness. I’ll give you a dollar as my consultant, and your choice of a loaf when you’re done sweeping.” Wish I could pay him but I don’t want child services coming after me for violating child labor laws.
Coffee cup in hand, I scoop up the mail and head for a booth. An ominous-looking envelope from my flour distributor sits on top.
I love the tone of dunning letters.
“We are sure you have overlooked…If not rectified in thirty days we will be forced…If the remit has been mailed please ignore…”
They manage to make you feel delinquent, a failure and possibly a good egg all in the same paragraph. Oh, and very afraid for your credit record.
I scan quickly through the advertisements and catalogs, until an industry magazine with the cover line AWAKE from the No-Carb Nightmare catches my eye.
I mumble as I read it until Celia taps me on the shoulder. “You okay, Liz?”
“Listen to this. The cover article says the low-carb craze peaked last year. Yet on the very next page there’s a piece about making low-carb bread. Instead of backing us up, the industry is still trying to cover every angle.”
Celia smiles, which emphasizes the Kewpie doll contours of her face. “Those articles are written months in advance. Everyone knows bread is back.”
I nod. “You’re right. Got to think positively. Business will pick up after people sample our wares at the Fine Arts and Crafts Show. That’s only a month away.”
“So is the wedding.” My blank look must give away the need for a prompt because Celia adds, “My friend Jenna’s wedding?”
“Oh, yeah.” How could I forget the topic of every other conversation with Celia since the invitation arrived two weeks ago?
Celia pats her twice-pregnant tummy. “Can you tell I’m working out with Rodrigo twice a week?”
“Absolutely.”
Celia Martin is a former Wall Street analyst who quit three years ago because she had fertility issues to resolve. They resolved as two sets of twins born sixteen months apart. Yet even the most dedicated mommy needs a little time off. Luckily, Celia’s husband has one of those boring-sounding careers in insurance financing that earns obscene amounts of money. Thanks to him, and her two live-in nannies, she can slum two mornings a week for me, ordering and pairing cheeses with our specialty breads. Twice a month, she goes into the city to get her hair done, and pick up our custom orders from Murray’s Cheese Shop in Greenwich Village.
Working for the No-Bagel Emporium isn’t usually an ego issue for Celia. But when a girlfriend from her “firmest” years is a partner in some disgustingly attractive IPO stock-optioned company, it’s hard to say “cheese specialist” in the same top that fashion. According to Celia, Jenna was one of those friends who would steal your boyfriend and then still manage to keep your friendship by making you feel she’s done you a service by freeing you up to find “someone worthy of you.” Now, that’s just Machiavellian. No wonder the upcoming wedding has Celia feeling the need to measure up to the world she left behind. She has, by my count, bought and taken back five outfits.
“Why don’t we knock off early?” Celia waggles her perfectly arched brows at me. “Shemar can take care of the lunch crowd. Let’s go get manicures and pedicures. My treat.”
I don’t hesitate on the issue of if she can afford it. But I’m in debt up to my no-longer-waxed eyebrows.
I duck my head. “You go. I really need to stay and help out.”
“It’s not a pity bribe,” she says, reading my mind. “Think of it as girlfriend therapy. You’re doing it not to embarrass me.”
And just like that, we’re out the door, after a quick reminder to Shemar, my baker and right hand. “Don’t forget to bag up the leftovers for pickup by the soup kitchens.”
One thing a bakery like ours simply can’t do is compete with itself by selling day-old bread. It’s quite frightening the number of customers who can’t tell the difference.
“What do you mean, let’s get tanned, too?”
Celia offers me a glib smile as she maneuvers her SUV into a parking space before a strip mall tanning salon in West Orange.
“The entire time I was trying to decide between dresses the salesgirls kept saying any of the dresses would look hot if I had a tan.”
“You have to be able to tan to tan, Celia. You don’t tan.”
Her Irish porcelain skin turns strawberry. “Spray tanning doesn’t activate a body’s melanin, just changes the outmost layer of skin, so even I can tan. If I start now, I will be able to squeeze in several sessions before the wedding. Let’s try it. With your olive skin tone, you’d turn JLo honey-gold.”
“Not me. I don’t do chemical things to my body unless under a doctor’s orders.”
Celia gives me her mommy’s-disappointed-in-baby glance. “Liz, life is about the decisions we make to live passionately or passively. Where’s your passion?”
Okay, I know what this is about. Celia is like Noah, and thinks the world should be paired up. “I’m seeing someone, remember?”
“You are, to put it in your own words, nondating Harrison Buckley.”
She’s right. That relationship could be said to be living passively. Really should do something about that. When I have time.
I glance down at my feet and smile. We’ve had our toes and nails done. Celia got tips and a French manicure and pedicure. I work in dough and prefer natural short