James Fell

The Holy Sh*t Moment: How lasting change can happen in an instant


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Cognition says it might not help. Comparing two separate groups playing the card-matching game Concentration, the study found those who focused on memorizing did far better than those who made notes and then had the notes taken away.

      For the course of the activities recommended in this book, I advise forgoing writing down every little thing in favor of pondering it, looking at new ideas from different angles using only your brain, and committing them to your gray matter for integration into solving of the problem What do I do with the rest of my life?

      This isn’t about achieving the answer via steady, linear analysis, but about having massive insight suddenly pop into existence.

      I don’t jot down such thoughts unless it’s to log a specific idea I wish to write about. For examining your life and what the future must hold, however, specificity isn’t usually the way. Beeman explained that for life-changing insight to strike, you need to have all the pieces of the puzzle floating in your brain at once.

      It may take a while to gather enough information to achieve epiphany, and that’s okay. There is time: time to daydream, time to imagine the new course. Whenever you’re feeling pensive or have a few moments to envision the future stages of your life, engage in some free association and contemplate what possible paths you could take.

      You don’t have to go it alone.

      Talk it over with friends. Surf the internet. Log on to social media and see what other people are doing. Wheels need not be reinvented. Seek inspiration from others who have been where you are.

      Perhaps consider fencing. It’s fun.

      Take it all in, move it from the front of your brain to the back, then to the middle; put it on cerebral spin cycle for a bit, return it to the front, and see what gets spit out.

      Sometimes a walk in the sunshine or an evening lying under the stars helps with the process.

       Carved in Stone

      You want to be like Lesley? Patience, grasshopper. Sudden change in one’s motivational level may happen in a moment, but the stage must first be set. Evidence reveals that you can stack the deck in your favor and make epiphany happen.

      As a test, I made a significant one happen for myself while researching this book. There is an important aspect of my life I have tried to change many times, over years and years, always to no avail. But then I used some of the methods outlined in this book, and that was it. The desired change happened. I made the ground shift, and a major life change took place just like that. And it was easy!

      That story is in chapter 10. This was not a small thing like making my bed every day or flossing my teeth. It was much bigger, and I have reaped tremendous benefits from the experience.

      I want to help you get there, to reach the point where a new sense of purpose awakens and your unstoppable will is unleashed. To do that, you need to understand the phenomenon of sudden transformation, so you can open yourself to possibility.

      For Lesley, in that single moment of fencing practice, when she felt her sense of belonging and purpose awaken, her life altered course and gave her the power to keep altering it. This is the secret so many who change their bodies, break addiction, and achieve success and happiness often miss: To change their lives, they first must change their sense of who they are. The concept of shifting one’s identity is a recurring theme in The Holy Sh!t Moment, because that’s what epiphany does: it doesn’t change behaviors, it changes you.

      The traditional methods of behavior change preach the tortoise approach over that of the hare, but there is a problem with that story: The hare in Aesop’s fable was an idiot. If he’d been smart, he would have kicked that reptile’s ass.

      When it comes to changing who you are, sometimes it’s better to be a hare. It is an amazing thing to experience a potent, emotional event that shocks you into clarity of purpose. Besides, baby steps are lame. Why slowly build a bridge across that chasm when you have the power to leap to the other side?

      This instant transformation of will seems magical. But sometimes you must meet the magic moment partway.

      I had a life-changing epiphany that arrived out of nowhere, and it spurred me to action, to go from flunking my courses to acing them, as well as to getting out of debt. That accomplished, I tackled my physique next, and that part was, shall we say, less inspired for a time.

      I had to do the traditional baby steps. I had to be the tortoise. I had to slog.

      But not for long. My mind had learned to recognize epiphany. Over the course of two months, my attitude shifted from “This sucks” to “This isn’t completely horrible.” And realizing that regular exercise no longer felt like a soul-destroying endeavor initiated a massive and rapid transformation of mind-set. I put in some hours and met the magic moment along the way.

      As did Lesley. Remember, her life-changing epiphany didn’t happen the first time she held a blade. It took a couple of months of parries and ripostes to awaken a sudden and total transformation into who she was meant to be.

      You will read of others in this book who did not have to meet epiphany partway. Lightning struck out of nowhere, and they were inspired from day one. That totally happens, and I hope it happens for you. But if it doesn’t, you’re going to have to be ready to do some uninspired work while keeping your brain attuned to receiving inspiration. In coming chapters, I’ll offer advice on using traditional methods of step-by-step behavior change to help generate a sudden leap forward.

      There are myriad methods of rapid and significant life change, but all such roads share one undeniable characteristic: a deep emotional sensation that carves a new sense of purpose into a person’s being, like a chisel working on stone. Conversely, the traditional (read: boring) models of gradual, step-by-step cognitive behavior change seem to be lacking in their ability to create passionate adherence. Resultantly, such laborious methods of struggling to develop new habits may not be the most effective way of achieving change.

      Sometimes dramatic lifestyle change “just happens” because of reaching enlightenment that arrives beyond cognition. Again, this is not a decision; it is an awakening. Such an awakening inspires one’s determination and dedication to succeed.

      Sometimes Santa Claus does exist, and he brings you a gift of overwhelming passion to kick ass at life.

      And such sudden change is a scientifically explainable phenomenon one can pursue with purpose, leaving less to random chance, to create a better life. This book is about providing you with actionable tasks that help set the stage for a specific moment: that space in time when something so vital and important takes place inside the mind that your life is divided into “old you” and “new, righteous, unstoppable you.”

      It’s the moment the grizzly is released from its cage. Suddenly free, the massive beast looks you in the eye, tilts its head back toward its massively muscled back, and says, “Hop aboard, kid. You and I are going places.”

       What Is an Epiphany?

      I have a couple of master’s degrees and am a stickler for the science. This book includes references to reams of peer-reviewed journals alongside exclusive interviews with some of the most renowned experts in behavior change on the planet.

      That’s why it pains me to use Wikipedia as a reference.

      From the ancient Greek epiphaneia, meaning “manifestation, striking appearance,” an epiphany is often described as a scientific breakthrough, or religious or philosophical enlightenment. However, it can represent myriad situations in which deeper understanding is suddenly attained.

      The apocryphal story of an alleged apple falling and allegedly hitting Sir Isaac Newton on the head describes when he allegedly had an epiphany about the nature of gravity. Alas, this is not how innovation and technological advancement work.

      In his book The Myths of Innovation, author Scott Berkun’s first chapter is titled “The Myth