a conversation that somehow, for her, wasn’t … well, it wasn’t authentic. It had been the same at the conference. So-called experts and consultants delivered talks on resource management strategy, maximising customer/product interface potential, tactical merchandise-redeployment awareness – it all meant nothing and had her nodding off almost immediately.
Later she and Hugh shared a joke or two at the consultants’ expense, but it was apparent that he had taken in about ten times more of what they had said. And yet he derided them, agreed with her when she dismissed them as bullshitters. She wasn’t naive: he was two-faced in a perfectly harmless way; but then, so was she; and all night maybe he was trying to get up her skirt, but she didn’t mind that. It showed initiative.
He was transparently shallow but she wasn’t sure she wanted profundity in a man. She wasn’t sure she wanted a man. She was, however, interested in the idea that Hugh might be interested.
‘Well,’ she said, ‘you tell us about your book and then I’ll tell you about my small business. Cause that’s the order they’re going to have to come in.’
‘Oh,’ he said. ‘Is that how it is?’
‘Aye. That’s exactly how.’
‘Okay.’ He didn’t protest, didn’t even hesitate. ‘Well, you know about my ghost tours, don’t you?’
‘Of course. How are they going?’
‘Put it this way, we’re through the winter. That’s always kind of tough. The problem is, quite a lot of locals want to come on the tours but – and I can’t say I blame them – they’re not keen to wander round the Cowgate in the dark in a freezing January wind. We do a limited programme, depending on the weather and the demand. But it gets better from now on in. In July and August we could run tours every other hour if the Council would wear it. So, to answer your question, things are going all right. A healthy little number, but seasonally dependent.
‘That’s where this idea of mine comes in. I need to spread the potential income across the year. So I’ve been thinking, you know, spin-offs. The mugs and T-shirts option isn’t really an option, don’t you agree? But a book is a different proposition.’
‘The book of the tour?’ said Jackie doubtfully.
‘Exactly. Well, not exactly, no. I mean, you could just make a kind of pamphlet out of the tour script, but it wouldn’t be very long and it would need a lot of rewriting for it to work on the page. You know, you can’t have a rat running across someone’s feet every time they turn over page thirteen.’
‘You’ve got a rat that runs over people’s feet? Did you train it or something?’
‘Not a real one. A rubber rat on a string. You’ll have to come and get the full rat experience one night. It’s very atmospheric’ He paused, and Jackie wondered if he was going to offer her a free pass, but he only drew breath before breenging on with the sales-pitch.
‘Anyway, I had in mind something a bit more substantial than just a twenty-page pamphlet. A proper paperback stuffed full of Edinburgh’s haunted and macabre past. There’s tons of stuff, Jackie, as I’m sure you know, and a big market of people who want to learn about it. Or get scared silly, in an unthreatening kind of way. It’s not as if I’m the only person operating ghost tours after all.’
‘You certainly are not. You can’t move around St Giles in the summer for folk like you trying to flog their wares to the tourists: what with all the ghoulies and ghosties and body-snatchers and stranglers, you’d think Edinburgh history was one long overflowing bloodbath.’
Hugh shrugged. ‘I can’t help history. Give the people what they want, that’s my motto. I don’t see many of them signing up for the Edinburgh Social and Economic History Perambulating Lecture, do you?’
‘All right, point taken. What about the book?’
‘The blurb would relate it to the tour, so that hopefully people who picked up the book somewhere would come along to do the real thing, and vice versa. But it would stand on its own too, and sell as a good read to visitors and locals alike. Now, I don’t have time myself to mug up all the stories that would be in it, but we could commission someone to do the research and write it all up. Then all we need is a spooky, eye-catching cover design and a snappy title. I had in mind Major Weir’s Weird Tales of Old Edinburgh for that, by the way.’
‘Wait a minute,’ said Jackie. ‘Commission someone to write it? Who’s going to do that, you? And who’s Major Weir when he’s at home?’
‘A very good question. He’s one of the characters on the tour. I thought he could maybe do an intro to the book – from beyond the grave kind of thing. We don’t want it too po-faced after all. Which reminds me, you wouldn’t happen to know of anybody who might want a bit of casual evening work, would you?’
‘Don’t dodge out of it, Mr Hardie. If you’re not going to write this book, I hope you’re not expecting us to pay someone else to.’
‘You’re a publisher, Jackie. Surely that’s your job. No gain without pain. And let’s face it, you’d get the bulk of the profits. I mean, I’d only be looking for a fifteen or twenty per cent royalty depending on the print-run and the cover-price.’
‘Hugh, in a moment you’re going to get up and buy us another drink, but before you do, listen to me a second. One, I – the company – wouldn’t pay a fee up front for a book that hasn’t been written. All we can afford to take on are finished manuscripts that we think are going to sell, and publish on the basis of the author getting paid a royalty. Two, in the unlikely event that we did pay a writing fee, we certainly wouldn’t be paying a royalty on top of that. Three, the absolute maximum royalty you can expect is ten per cent – if you write the book. You know all the publishing jargon, Hugh, but you’re short on the realities.’
‘But don’t you think it’s a great idea for a book? We’re talking about three or four different overlapping markets: local history, ghosts, tourists –’
‘Sure. If you had a finished or even a half-finished manuscript, I’d read it. I’d consider it. But I couldn’t commit to anything on the basis of what you’ve told me. To be honest, Hugh, you should think about publishing it yourself.’
‘I wouldn’t know where to begin.’
‘Well, go back to the pocket guide to publishing you’ve obviously been reading and look in there. It’s really not that difficult these days. All you need is a computer and a DTP package. The technology’s sitting waiting for you, and once you’ve paid the printers, so is all the profit.’
Hugh gave an incredulous laugh. ‘Listen to you, you’re talking yourself out of business.’
She laughed back. ‘Publishing isn’t like any other business. Scottish publishing isn’t like any other publishing.’
‘Bullshit.’
‘It’s true. It may not be how it should be but it is. Scottish publishing is about avoiding anything that might drag you into a swamp of debt and drown you in it.’
‘No wonder it’s the country cousin of London then.’
‘Quite. Now get us another drink.’
Hardie went up to the bar and ordered in his loud, boolie voice. It wasn’t offensive to Jackie, it went with his friendly, disarming smile, but she saw the old men glower at him suspiciously. Dawson’s was used to students but not to entrepreneurs. Jackie could still make out the Edinburgh merchant’s school accent underlying the mid-Atlantic drawl, but only because she knew it was there. The auld yins probably thought he was English.
Waiting at the bar, Hardie thought about his chances with Jackie. She might have knocked him back on the book proposal, but she’d asked for another drink. She was nice enough looking – but not so she could afford to be choosy. She had thick dark hair and brown eyes, and cheeks that must have been podgy ten years before and would be again in another