or unquestioning, however. The bulk of the Government’s privatization campaign to roll back the frontiers of the nationalized economy lay ahead in a second term of office. The first attempt, in 1982, left The Times noticeably underwhelmed. The privatization of a majority stake in ‘Britoil’, as the British National Oil Corporation was renamed, was, as its author Nigel Lawson put it, ‘the largest privatization the world had ever known’.112 But with Labour immediately pledging to renationalize the oil assets at the sale price, investors were cautious. This, together with a flotation in November 1982 that badly coincided with gloomy predictions about future oil prices, ensured it was embarrassingly undersubscribed. Neither Adrian Hamilton in the business news section nor The Times leader writers were surprised, concluding that ‘a decent interval before the next major sale would be judicious’.113 What was more, the paper still had to be convinced that ‘selling assets at a discount’ and ‘transferring ownership from twenty million taxpayers to a few hundred thousand shareholders, simply to raise a relatively small amount of money’ made sense.114 This was one tune that time and experience would later change.
Whatever the battles over the opinion pieces in the paper, there was still enough of the journal of record spirit within The Times to ensure straight, unbiased reporting on the news pages. The political editor was Julian Haviland, whom Harold Evans had appointed after he had spent more than twenty years at ITN. Haviland was reinforced by Tony Bevins, the chief political correspondent, and a team of four journalists working from the House of Commons to report British political news. In any case, despite the claims that it was now a bastion of right-wing prejudices, it was hard to discern too much enthusiasm for the Conservative Party even on the comment pages of The Times as the 1983 general election approached. ‘Only the conquest of inflation and of the Falklands were measureable successes,’ the leader column conceded, ‘with the rest having to be taken on trust from a not very eloquent band of ministers.’115 But the Labour Party manifesto, immortalized by Gerald Kaufman as ‘the longest suicide note in history’, put beyond the slightest doubt which party the paper would endorse. Labour’s manifesto called not only for the scrapping of Trident, unilateral nuclear disarmament and withdrawal from the EEC, but for the reimposition of exchange controls and the threat to the major clearing banks that if they refused to ‘cooperate with us fully … we shall stand ready to take one or more of them into public ownership’. Nationalization would be extended over electronics and pharmaceutical companies, on all tenanted land and on any private property ‘held empty without justification’. Private schools would lose charitable status and were to be ‘integrated’ into the local authority sector ‘where necessary’.116 There was scarcely a word in the entire manifesto with which The Times columnists and leader writers did not take issue. Claiming to feel sympathy for his predicament, Bernard Levin described Michael Foot as ‘lurching between disaster and calamity with all the skill and aplomb of a one-legged tightrope-walker’. He was, Levin maintained, a man ‘unable to make his own Shadow Cabinet appointments or indeed to blow his nose in public without his trousers falling down’.117
The paper was also critical of the Liberal-SDP Alliance’s offering which was ‘a worthy compilation of much that has been tried, half-tried or at least seriously considered over the last political generation’.118 Editorially, the switch from Harold Evans to Douglas-Home probably made little difference to the paper’s hostility to Michael Foot’s Labour Party, but it ensured a less charitable attitude towards the centre-left alternative. Despite this, subsequent estimates suggested that a third of Times readers voted for the Alliance. With the exception of the Guardian (41 per cent), this was the highest proportion for any national newspaper’s readership.119
Due to the 1978–9 shutdown, the 1983 general election was the first that The Times had covered since 1974. There was a last minute danger that it would miss out again when Fleet Street was hit by a fresh wave of strikes. A nine-week dispute with its print workers ensured the Financial Times missed the general election. Two hundred thousand copies of the Observer’s final edition before election day were lost when the NGA decided to punish the newspaper’s editor, Donald Trelford, for not allowing the NGA space in his paper to attack a Conservative Party advertisement. Since the Observer supported Labour, it was hard to see what the NGA’s action was intended to achieve. The following night, the NGA members took exception to the main leader in the Daily Express and refused to print it. Early editions of the paper appeared with a blank space where the offending leader should have appeared. In these circumstances, The Times could consider itself lucky to escape the unions’ ad hoc attempt at press censorship.
Nor, happily, did the paper have to contend with any political direction from the proprietor’s office. Although Murdoch was in London on polling day, he had not felt the need to be in the country during the election campaign. He did not interfere with The Times’s stance (not that he would have felt the need to) and the same was true at the less resolute Sunday Times whose editor, Frank Giles, later made clear that ‘at no period had Murdoch raised with me the question of our political line. Nor had [Sir Edward] Pickering.’120
The Times reported the election result below the headline (which it would have been safe to have prepared in advance) ‘Mrs Thatcher back with a landslide’. Julian Haviland’s reporting was updated as results came in, though, by 2 a.m., the picture was pretty clear. Tony Benn was ousted in Bristol East, the paper quietly whooping that ‘the man who seemed certain to challenge for the Labour Party leadership next autumn has lost his principal power base, a seat in Parliament’. No less significant was the defeat of two of the Gang of Four – Shirley Williams and Bill Rodgers. It was a frustrating night for the Alliance. It received almost as many votes as Labour but the vagaries of the electoral system ensured it made little headway with a quarter of the vote translating into one twenty-eighth of the seats. All but five of the former Labour MPs who had defected to the SDP were defeated. The results were received from Press Association wires and rekeyed. The Times managed to publish around 450 results by the time the last election-night edition rolled off the press, which was more than any of its rivals. The Saturday paper was accompanied by a twelve-page supplement produced by Alan Wood, who was covering his seventh general election. It provided short biographies of all 650 MPs, an unprecedented feat. The final tally was Conservatives 397 seats, Labour 209, Alliance 23 (and Others 21). Margaret Thatcher was the first twentieth-century Conservative Prime Minister to win two successive working majorities. It was the worst result for Labour since 1935. Pat Healy, the only Times employee standing, found the soil of North Bedfordshire unfertile for Labour.
Michael Foot was the first post-election casualty of his party’s disastrous showing at the polls. His oratorical style had amused Frank Johnson who drew attention to the Labour leader’s ‘peroration trouble’ – the habit of inserting an extra subclause into the ending of a speech that forced him to digress, take the tempo down, rewind and recapitulate like the conclusion of a Beethoven symphony. Foot’s successor, Neil Kinnock, also proved a gift for Johnson, who played on his supposed ‘windbag’ tendencies. Editorially, The Times was not confident about the new leader, fearing he was still far too left wing. The day after Kinnock won the party leadership, a four-sequence photo shot was spooled across the front page showing him on Brighton beach stumbling into the advancing sea and having to be hauled to safety by his wife Glenys. The caption read: ‘Early lesson for new leader: time and tide wait for no man.’121 Douglas-Home wanted Foot, liberated from the cares of leadership, to write regular book reviews for The Times, but, citing various commitments, he politely declined.122
Cecil Parkinson had masterminded