А. М. Годин

Брендинг


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      Примечания

      1

      “Ноу-хау” – это объем информации, имеющей практическое применение, но не оформленный патентом или другими аналогичными документами.

      2

      Батра Р., Майерс Дж., Аакер Д. Рекламный менеджмент. – М., 1999.

      3

      Закон композиции и пропорциональности (гармонии) – каждая система (биологическая и социальная) стремится приобрести, создать или сохранить в своей структуре все необходимые ресурсы (композицию), находящиеся в заданной соотносительности и заданном подчинении (пропорции).

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kjGTdTFX489WxsVZ12zLlCnLxGDG4jhoJyHuFBBDwBxyCTETGM97hx5sKzwyz5Fw6N0lO1QBdwpTUn/nzp1SE5fhcJXWPrZ37NgxkePSnYR6SqiBQ3TUGPXLlSsf72WKFaOCSZoNcJ1WzpBxYXxRFwX4zIw71bBYnJfkHMZFGu+G8chB7byVyImfnTz5nnNvZLfPP/fs3Llz+atZs2axsTdhcdM74p40qZ8mLZ4+bZrxZXIsuuxoM4lowKnGaNCxfaMHmF6W7HDijKDhTjn7KKvBduvtRidg3759djox3AmvU7lf376m8pEjR8xBzcKvHXdK/MFgkTPJlpo1a6KuyMg/B9Rc45Y4d9quuzmJzLLKKiNlJxXSWkMBO+6UnEyM2bXCnXVyCbaaNm1qNRjJle3WbO3G7gebnB9++KFZy0W9bIcdmzRpYqwrIuKsh4eHLJAwlSROtVMCua9Z2EjIGs3Ililb9i/zTqvrmDBhvHJnMufOrl26ENk92L74Duu1QqhVzjD9Le7ED1rdkKBBwwZeXl5WF9ahQwdJjMyckQncv18/4VrZuGDhQjbi4PCtXTw9ZS9BxYqVOJZdI7L+Iz9DQ4+YCQDIyAsWKih8aSq7urq++NKLzHzHdu7Sw2VTJso2V9PQIzvulJ9MbPhAFiTxCLly58JJMecbNmxIfiNHRMly7av1LDVi4AvkJ87aynNyXHZPqKeTJ08mArDTGAelvswNWfdzXEMTyc3QmHGRi0rIS4SNqEZAJg+OKFasOEQ+b9688+fPkdHi7hEV/zJ1yhTyyNu2C4btEg5x/Xa3+RIosBHHly1bNqkPW8hZ1du2q4IpI4O1BdG86bXVZhLRgFONoUzH9jGY27ZrfY1OEAy/aa5hkdN4smpqwFGMTojkTp8+PW7sWDudELHJQFC5UKFCVKazRB7nz1/44YcfpQJHNAsSCDnNRup/ZmzlylvPwGFj/MSWMCS55sWsiBDbWZdPEwFdE80bqfz9/RGJ2M56mQwNEsva2YwYc968bxpLRsL06dOJ3TLpMmXOJGmiFY5jJ2dhrNvRWHyc5OPTrFlTGXFZrJZpFX8SulEjmWtWJYSHn8CiUCkxWULWaB1ZhsN6aZKd0qSPVtcxdtxYibFQtXJn8uXOrFkf7D5FyX4AbgjZHJ/5/pfcee7cH/CTxObYsdm+ZvVqCAO1HwgJGT5sWJUqn587d96WJXvB9EyMGdOnFyhYoGTJkrJwVLp06apVq+LHxcPSJq6hd+9e+FmcNYY+ePDgEsVLyAWcNMJ2mahHj4a98uor/Dxx4sTGDRvkAhx2qV27NmqhAAFQsFZGAAlXre1YzzjOmDEjKDho85YteVxcyFnhOSZn+fLlyS9xdnwGDRwoF+mhma7dur6UKRMZGwPxwQelxEHTPhE6YTiV4enUT6dCeLtH3DHDIVq5PgjuxE3bHZfGu/fo7thTfq5bF88EVo3hChcvWtyjZw/844kT8bdMyH230LDdyZvvOneWoVm+bJkZl/jF5zNn8r71VoUKrngcoo1Zs2YZhUDzNJX1taySKFevUYMBoqbc4tKhffv4obG8F1Cco3mwAHbFiNNCg/oNGCYK+fPnp0AH6Sk9QkUydpgKbt2q4XPnzsmQ2dlMIhpw1BiNSIN27W/etCk0LIxRKFGiBELShffff4/BioiIMAsAGI/jmWOjE5JUDoGHtdMJzj3H66+LTjZv3kxQEq9A8NprCxcsYKb07t2Hxkl3MFFZVu3Zs6f1ENg/DG2mZHw0ZjtTkCpVKpc3XGhHFhXZjtnIpbmOywwGcXGxv/32G9XMSIlUzz33HE3Vc69nToFLg8WLF5fW6LvoSoy5Xbu2xpKZ2ohdoXwF2AU+I620O+iFC+edjp1sl