Мария Александровна Замотохина

Пресс-тур как инструмент связей с общественностью

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вести многоплановую работу со СМИ и оперативно информировать целевую аудиторию о деятельности компании.

      Задания к разделу

      1. Напишите плюсы и минусы данных мероприятий (для одной подгруппы – одно мероприятие на выбор): пресс-конференция, презентация, тесты, специальное мероприятие, пресс-ланч, Интернет-мероприятие.

      2. Приведите пример компании, для которой может быть эффективно проводить конкурсы журналистов. Напишите обоснование эффективности для данной компании.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

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