Гульфира Крок

Большая книга директора магазина. Технологии 4.0


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условно, мы подразумеваем, что для качественных показателей необходимы свои единицы измерения. Например, уровень сервиса может выражаться в скорости работы кассира, наличии упаковщиков, возможности вывезти тележку с продуктами на стоянку.

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      Бренд может быть отрицательно окрашенным – как следствие неудачно созданного имиджа или испорченной репутации магазина. Мы будем вести разговор о том, как создать сильный бренд с устойчивыми положительными характеристиками.

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      Цит. по: Гэд Т. 4D-брэндинг. – СПб.: Стокгольмская школа экономики в Санкт-Петербурге. – С. 14.

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