because we believed that timeless Conservative principles – strong families, personal responsibility, free enterprise – were as important as ever.
The speech I made that June, effectively starting my leadership bid, included a strident defence of families and marriage. Some saw this as rather an old-fashioned note in an otherwise modernising score. I saw it as essential to building a stronger and more compassionate society.
In August 2005, I delivered a comprehensive speech on the right approach to tackling the rise of Islamist extremist terror. I made the case for tougher security measures, including action to deport hate preachers and potential terrorists, and arguing that, if necessary, we would have to leave the European Convention on Human Rights. But the real point of the speech was to make clear that I believed we were involved in an ideological struggle that could last for a generation or more. There was no point trying to tiptoe around what we were up against.
And then there was Europe. I thought, naïvely perhaps, that I had the right formula. In line with my own beliefs, we would be genuine Eurosceptics. Not arguing for Britain to leave the EU altogether, but arguing consistently and cogently for reform. Integration had gone too far. Brussels was too bureaucratic. Britain needed greater protections. Far from rejecting referendums on future treaties, the public should have its say.
Crucially, we had to get away from the ‘doublespeak’ of the past. Margaret Thatcher had railed against Brussels, yet took the country into the Exchange Rate Mechanism. John Major had attacked the single currency, yet said he wanted Britain at ‘the heart of Europe’. The Conservative government had opposed a referendum on the Maastricht Treaty, yet most ministers privately prayed for the Dutch and Danish populations to reject it when they were given the chance in referendums of their own. So, above all, we needed to be clear and consistent.
To me, it followed logically that the Conservatives couldn’t continue to sit as part of the European People’s Party (EPP) group in the European Parliament. The EPP wanted more integration and more political union; the Conservative Party wanted less of both. Yet William Hague, Iain Duncan Smith and Michael Howard had all fudged this issue. In my view we had to act and speak in the same way whether we were in London, Brussels or Strasbourg. Thus my pledge to leave the EPP and establish a new centre-right group.
Some have said that this pledge was made purely for opportunistic reasons – to win the support of Conservative backbenchers. Others that I did not fully believe in what I was doing. I totally reject those criticisms. I was in Conservative Central Office when Margaret Thatcher was persuaded to join the EPP. I thought it was wrong at the time, and I never changed my mind. We agreed with the mainly Christian Democrat parties about many things, but not the future direction of Europe. That should have been a deal-breaker right from the start.
But would leaving the EPP do us harm with our allies? This was a stronger argument, and I suspect it was the one that encouraged my predecessors to pull back from making the full break. But our allies needed to know we were serious about reform. And I was convinced that it would be better for all of us if we were outside the EPP, while cooperating with its members on shared endeavours. This indeed turned out to be the case – we established what rapidly became the third-largest group in the European Parliament after the socialists and the EPP: the European Conservatives and Reformists Group.
Undoubtedly the move helped me win support from Eurosceptic MPs. But many of them had few other options. When it came to Europe, Ken Clarke was already the Antichrist to many. And David Davis was the Maastricht whip who had twisted arms and made MPs vote for a treaty they hated. Meanwhile Liam Fox’s bandwagon had limited momentum. So I didn’t need to make pledges on the EPP to win the leadership, or even to win the votes of the bulk of the most committed Eurosceptics. What I said to those MPs was what I believed – and I delivered the promise that I made in full.
But still there wasn’t enough support. It felt as if there were only two people – David Davis and Ken Clarke – in the race. On one occasion in my office just before summer recess, George said I needed to start thinking about packing it in. He was frank, as always: ‘Look, I don’t think you’re going to win. You’ve had a good run, made some good points, put down some strong markers – why not leave it at that for now?’
But I still thought the contest was wide open. I was more certain than ever that the party needed to change, and that change wasn’t being offered by anyone else. Yet I had a sense that for all my hard work, perhaps I was holding something back. Perhaps I was still trying to temper my radical aims, for fear of scaring too many people off. I knew now that the only way I had a hope of winning was by being true to myself, getting everything out there and going for broke on modernisation.
We had £10,000 left in the kitty, and we would blow it all on the launch, at which we would set out in even clearer terms what was on offer and what was at stake. At least then, even if I lost, I’d have nothing to reproach myself for.
Launch day turned out to be a day that changed my life.
Steve and I spent a lot of time thinking and writing, and then polishing and rewriting, the speech. Steve also spent a lot of time getting the look and feel of the launch right: he wanted it to be as different from the usual Tory leadership launches as it could possibly be. These tended to take place in a House of Commons committee room, or at least in a room that looked like one. They would involve lots of men in suits standing around, sometimes looking faintly deranged and saying ‘Hear, hear’ too loudly whenever their man (and it usually was a man) said something vaguely right-wing.
We picked a date for our launch, but soon found out that it was the same day the Davis camp had chosen. Instead of changing the date, we hoped that the contrast between the launches would demonstrate new versus old, change versus more of the same. And that’s pretty much what happened.
Sure enough, the Davis launch was in an oak-panelled room. Veterans of past Tory leadership elections said that they felt they’d seen and heard it all before.
We rented a bright and open space, with a stage and no lectern. Instead of journalists and MPs we invited friends and supporters. And instead of tea and biscuits it was fruit smoothies and chocolate brownies. Sam asked lots of our friends, some of whom, like her, were pregnant or had recently had babies.
As I stood before the crowd, I felt that this was my chance to say as directly as possible what I wanted to do, and why. I might have been timid at the start of the leadership campaign, but I would be bold when it mattered. Everything had to change. It wasn’t enough just to oppose Labour with more vigour. Nor was it enough to produce even more rad-ical policies and push them with even more gusto. ‘We can win,’ I told the audience. ‘We can make this country better, but we can only win if we change. That’s the question I’m asking the Conservative Party. Don’t put it off for four years. Go for someone who believes it to the core of their being. Change to win – and we will win.’
In one step I had gone from being the outsider to a real contender. And the stage was set for the party conference in Blackpool in just four days’ time.
The attention of the press, which had died off over the summer, was suddenly intense, and Gabby Bertin went into overdrive fixing interviews and profiles. She was joined by George Eustice, who came highly recommended having worked for the organisation Business for Sterling, which campaigned against the UK joining the euro. He was a gentle, thoughtful strawberry farmer from Cornwall, as keen as the rest of us to see the Conservative Party change. We quickly became good friends.
The week in Blackpool was undoubtedly one of the most exciting of my life. I could feel the momentum. Every day we were winning more support from MPs and candidates. Every party or event we held or at which I spoke saw more and more people turn up.
Standing in the wings of the Winter Gardens waiting to make your speech is an extraordinary feeling. Even back in 2005 the place was crumbling, but it still had some of its old magic. The acoustics were good, the hall was packed, and the audience was close to the stage. The atmosphere and the potential were tangible.
My speech was not as good as the one at the launch, but many more people saw it, as it was carried