cent share in 2010 – and two million more votes than Labour – we didn’t clinch it.
So how did we measure against those great landslides of political history in the end?
The swing from government to opposition was less than Attlee had managed in 1945 or Blair in 1997, but it was on a par with Margaret Thatcher in 1979. And we had gained more seats – ninety-seven – for the Conservatives than at any election since 1931.
Yet it was what would happen next, the relationships I would forge and the decisions I would take, that was to make more significant political history.
12
‘David, congratulations!’ came the voice down the phone. It was President Barack Obama, and this was my first evening as prime minister after five tumultuous days of negotiations in May 2010. ‘Enjoy every moment,’ he said, ‘because it’s all downhill from here.’
I would often tell the story – and would use the same line when ringing other presidents and prime ministers after their election victories. But it wasn’t entirely true. The early days and weeks in government went extremely well, in a way that confounded many people’s expectations. Some thought a coalition would be unstable and prone to early collapse. In fact, at a time of great difficulty, when markets were fragile and protests were breaking out across Western capitals, the administration that I put together with Nick Clegg was to prove one of the most stable governments in Europe.
I believe the coalition succeeded in those first few weeks and months in part because our party had spent five years in opposition preparing for power. I had thought a lot about how to do the job of prime minister. I knew that the ‘who’, ‘what’, ‘where’ and ‘why’ questions would hit me the moment I walked through that big black door. And I understood that the mechanics mattered. Because of all that preparation, as well as feeling daunted, honoured and excited by the prospect of being PM, I felt ready.
In opposition we had developed a good system of short and focused daily meetings to bring the top team together and despatch the business of the day, chaired by George in my absence. The civil servants were doubtful that the routine would last, but six years later we were still assembling – PM and chancellor – for the daily ‘8.30’ and ‘4 o’clock’, as we called them.
I’ve always believed that ministers who automatically purge their predecessors’ staff are cutting off their noses to spite their faces. So I decided to keep the private secretaries I had inherited from Brown, including the smart and sardonic James Bowler as my principal private secretary, as well as cabinet secretary Gus O’Donnell and No. 10 permanent secretary Jeremy Heywood – both former colleagues from my Lamont days. Their expertise would be invaluable. ‘Your job is not to tell me when I get it right, but to tell me when I get it wrong,’ I told them.
The integration between my staff and George’s was to continue in government. We were one team, and I believe that became one of the secrets to our success, particularly as our driving mission was economic rescue.
The ‘one team’ spirit also applied to the No. 10 operation, where I wanted the political appointees and the civil servants to work together. And I wanted that open, trusting, collegiate atmosphere to flow through the coalition too. That meant, rather controversially, that our spads would work side by side, sharing offices. Sometimes people would walk into a room and find it difficult to tell who was the Tory, who was the Lib Dem and who was the civil servant.
We didn’t get it all right. The Conservative Party in opposition had tended to criticise the growth of No. 10 as making the PM’s office too ‘presidential’, and, in line with that thinking, I scrapped the PM’s ‘delivery unit’. This was a mistake – and we reversed it over time, building a similar team focused on the implementation of government policy.
Another early error was running a joint Conservative–Lib Dem Policy Unit. It soon became clear that this would be very difficult when everyone involved had loyalty to different leaders and their eye on the next party conference or general election, at which point we would be competing, not collaborating. The Policy Unit was split in April 2013.
The next question was where would I base myself in Downing Street. Margaret Thatcher had what was called her study on the first floor, by the stairs that led to her No. 10 flat. Tony Blair had his ‘den’ at the bottom of the main staircase, whose yellow walls are tiled with pictures of his – our – predecessors. Gordon Brown opted for something different – something that resembled a trading floor or newsroom.
In the end I chose the room that had been Blair’s. It was close to everyone else on the ground floor – the private secretaries, the duty clerks who staff the place night and day, the ‘garden rooms’ teams who support the PM wherever he or she is in the world, the press office, speechwriters, and events and visits team. But you could also shut the door, hold very private meetings and work, write or make telephone calls without being disturbed.
It was in that office, on my first evening, that I sat and read the letter Gordon Brown had left for me. Tony Blair’s letter of congratulations came soon afterwards. One of his pieces of advice stuck with me: however tough the job gets, remember that the British people have a grudging respect for whoever is trying their best to do it.
The one issue Sam and I had not settled was where we would live. Sam wasn’t sold on the idea of moving into either the flat above No. 10 or that in No. 11 – it was something we would have to work out. So that night, my first as PM, I went home to North Kensington.
Leaving the next morning for my first full day in my new job, I stepped out of our terraced home and into an armoured Jag. We sped off towards central London, with eight motorcycle outriders around us. Some would split off to block the junctions that fed into the main road, clearing our way. Which was incredible – until I saw the tailbacks I had caused. I felt like President Mugabe. So that was it – day one, executive decision: no outriders, except for emergencies. (I did use the Special Escort Group more and more as time went on. And they really are the most professional elite officers, protecting everyone from the royals to visiting PMs and training other forces from around the world.) The experience also made me wonder how practical our west London home might prove to be.
Then, of course, came the crucial question of who: who would I appoint to each department of government?
The art of the shuffle – and the reshuffle – was something else I had learned a lot about in opposition. But the pressure and media attention in government is many times greater. Basically, reshuffles are a nightmare. You are dealing with egos, big ones. Every move is scrutinised. Any delay is dithering. Any job rejected is a snub. End up with the wrong balance of left and right, male and female, and you are either hopelessly politically naïve or absurdly politically correct – or if you are unlucky, both at the same time.
Friends in business used to say, ‘We all have to take tough decisions to get the right top team – why all the fuss about political reshuffles?’ To which I would reply, ‘Yes, but you don’t have to appoint your entire team all on the same day, in full view of the world’s television cameras. And the ones you sack go away. The ones I sack sit behind me and plot my downfall.’
The best way is to plan reshuffles like a military operation. You need to have a strategy and stick to it. Every move is timed and scheduled. And whatever the resistance, even if you are forced to make small tactical retreats, you need to keep advancing.
Appointing your first government, though, is, relatively speaking, a pleasure. After all, you are helping colleague after colleague achieve one of their political dreams: taking office.
The first moves were obvious: making George chancellor of the exchequer and William Hague my foreign secretary. We had worked closely together over the previous five years, and I had assured them that the jobs they had in opposition would be the jobs they would take in government. I made William first