Игорь Липсиц

Маркетинг для топ-менеджеров


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из двух//Алло! 1999. № 10 (27). С. 15.

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       http://www.cfin.ru/press/management/2001–5/07.shtml

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       http://www.cfin.ru/press/management/2001–5/07.shtml

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       Этим термином в экономической теории обозначается склонность менеджеров принимать прежде всего те решения, которые выгодны им лично, хотя и не всегда выгодны собственникам компании, нанявшим этих менеджеров.

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       CRM – customer relationship marketing – маркетинг партнерских отношений; MCIF – marketing customer information file – термин, используемый в рамках маркетинга по банковским базам данных о клиентах.

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       Ли Якокка. Карьера менеджера. – Издательство Попурри, 2002 г.

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       http://www.retail.ru/articles/ikea.htm

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