Анна Бочарова

Розничный магазин: с чего начать, как преуспеть


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      Соседство торговой точки с конкурирующими магазинами, торгующими аналогичным товаром, – тема неоднозначная: с одной стороны, такое соседство «отъедает» часть объема продаж, с другой – притягивает дополнительный трафик покупателей за счет плотности расположения магазинов одного вида и расширения, таким образом, возможности выбора для клиентов, что увеличивает общий поток потенциальных покупателей. Влияние подобного расположения торговой точки на ее объем продаж необходимо учитывать в зависимости от вида товара, который в ней представлен.

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gdzx2o6MFytrPpe6bs1sYkVS2/Ye7pdeks7Fw4yzOsxAE4MbxYuaRfWgc9EC23T2mV+MPvk4kd7cYelsNS1OTC1PK0A2bNitN+OpzdsmQ2fvJO3DzIBqPdn9YrePYvTKjvHWHL/vbLc/M83udPYqq5O70ewCnd1ltrG/2Encl4zNYq6Az7vnLvlmxVBre8jYCdiO7GXmbTcrzXNwOluXMYfGABT7YPGiVqMMst3pnN3uNp0bt89vU/rXAenshucjZbzjxbHf73h3toyXzo1FiThZaFh5Zt/ZDVD+NpoV17gGobMO8CTbTX38HnRW57ErRp52p7MZt+UQ3bFitqkjsB46m4NpSeaetXAPOhtwrdPGITmrb/EAsyU1VD86m89lzd5lXpi6z2kPTzvFknT2AcDzNLQZka3FYnAj2qRXLZvCdqGzR7G7RzbsrzXXLdrGUHROHfN4Fb/jsd1szDPbmzydo8+7qANVa/HiIrJsq5htY19BdzrHNWXv8L33bMRusBCdrS+5m2PjUy240cWya5Utrgp2pHNMaW/sQefMo8kCuLG+2QGpN92Dzr52bWd1pHO6QyPt4YPQWcOML6y5OWUDQDG4UduzEW3STm/TOV3fU2urpr6+F+ncsK7GbHgoOqdx1AadY7vZiWZLk6dzOn1YBZ3dL/NFnmLPT91epUaYcm5kQ7dTZpetGHSns07MCqzPWWfoSOc0rJFFxBqzky509kJ6ymIv/SIbKoMvdndZG6gBK1sJLDqG3jhx+uyRei9hcctdsbIxGNqRzl4d3R3r4cUIwEJ0ttzckFJ3IQ1rpENa5qVmNplurJprkzWzlxHGjbP96BwnfIPQ2V1Gu+/RAn2lPbabz7q8MG2yjZrOXUIWaQM1nqcw06lFNqyXZtGP1cWds/0h/eLOvlyT9ZmOdE43XWa9K1qM5ZCBu3dkI4ZNu8edDY7OykXp7K5rOnjE6Fla39QF889mad0j41aMuL7Xnc7uPqc9fBk6OwRVTf017TvuG0bbiGGHok1mJelIZ4/I619Zte6Ir98Wq1NcgVx1ZCPb+hmvYgfbAJyO/dkaRvdbP/a4c/tBCe8ztfB0PKDYr7JlhJWuCqajRe89G07YtpNbLIP7oXMDEVkUcnk6F+vSkc5ZXRals6+wdwmY+LlOAWtwj4AV3dganf3WpFa6UBf1SEIWghtkVTCuXBVTOlFoj39xZSUL7tdsMnUCusSda/aWbQkfhM5x+3mNzn66R3Wy/T9GgGnTOfOV2q5x7T75pnG3mCV7/kjoHDMvztPjYU6KrMPEZe60u2ZT+N50LoZ610PnYvzUzCNttKwivnxqHcxPbzxCFrOyWndxKufOEePxA9LZJ3bZTNTKnw4MxYvGtaLaParZZNwXVKOzjwTF+IAdmRZ4eTrH3dxz6ezrHHZuhqBp09kr395U52NaDAL6dCnNYbO+8yCRjdSZynzD2vJmxqNIYS9YSm2PJmfdtR+d4/aAHpENd68WonNt70H0arPYi8+9dG56envPQNZ6jQc7O3bRIt8Hp3PRhNIu5mbQcT5nGcaydbHJuU+jGPJiaYsj2ZJ0Lj5gEi0wi7e41WXl7LJoMXY6p7NR1SfbBpTWrfj4pj+5n8ElPg/q/vWq484e4M4iUIvS2VcXjQ72KpLiEBXLYJ57cXkz7uGvRVd70Nl3oXVhfbxH/mIKr+BCdPbHB2pzL/9TxK4HgtIv2zPrrITFNuxOZ7fP4pONA9I5fX1HMTzof1rGJqPZF21yLp3dfdYV03cwRBouT+diu0ULtNNT58ND/JFX7YnXBOj86+R9MY5pr7Aba/o6DlvQSN+lkNm0ozxd8ajt2egSmZ1LZytSulzeb0edTszySVeoipsuMgOqhTXiBKLRAsV32TSOt1d8FcOXbTpbjdJ7lHbgjiWcuziRBTciFNwlbO/4btC5uBmmC51TS665WkPRuRg1rgU3lrHJzOxrNjmXzikcsl4f95t2NOa4d9ZrGh2aGp3T5jX/Mpu0bQ+drRVUyXS9Qp/1TXw7TGYo2aMffkfTrIpPOtgTH8UUO4ky1PeRd/7YiJdHxp2dbnm2q69TUkJZHDPNR+XXN8XKekW8B9rptbCjHayGNaLFHXJxw8PcFrOWsbX4IhfsxqXWn94jK4O+yW5344pZ8bJGiI5hWk4rTLxNWaNZnrW33GUlLNY6vWh7YdxegNUwj1pJzDIzr6120UY+bjlpOD61yWjbdumiTWZmbw9eFl+SkxU+VsfgkK5yqyTFYaxtKmnK1rGsGHGnYNGuIgpUPH2TgbhoY1OlM9qI5vqG69xU36/8Yy4eGqc6rm9PRdAZOkNnBJ2hMxoTndf2qi3ojNYji+lBZzR2J6IdFV3nD/D00KuXLrUfZUKoZjnrCQpDZ4QQ2lFBZ4QQgs4IIYSgM0IIQWeEEELQGSGEoDNCCCHojBBCCDojhBB0RgghBJ0RQgg6I4QQgs4IIQSdEUIIbY7Oi/5sF4lEIpFWlKAziUQijZ7OaEmdn5//9GdveLp1+w5tsk7ZTy/TDmjqyn6IFjoPozfevOp0vnb9Bg0CnRGCzqPQwcHN1H2mQaAzQtB5FLp7735K59OzM9oEOiMEnTcv4Tils2BNm0BnhKDzKJTS+e133qVBoDNC0HkUEpEJPUNnhKDz6JSFnmezGW0yXTr/6LXX//37//HeeyfZN0q/+tV5PP769Rv/tfff3/vepZe+/k0d8+Mf/6R4WJrV9WRvzxtv/twyPz09XbSoysfOjUkXatfuzp27KvYr3/mukj7ov+1r+fHf+va/KIdf/OJmI381Qva9lap2lupuJ6oN1ZK6UNr+8UbEVDw+zTy9QYs2ZszcDq41MnQekbLQM7ueJ01nY4TTSvTUf5Wul7ZLqt/aX9X5rf8bAtqZOyCUZyPzuVI+dnpMtTIIfPrr//7gh/GURhm8nGk1i8dbc4ng6ZeCsp1SG95iYYoct9YrptroohukwugAjSt+erFxGo0ZM7eDGzcaOo9I6a7nq2/t0yDbQecu9BSPHDoO65orl9JZl1gGzTVGtMHhDBJkzVvXvwZcUazov+tL+6tDypslH