Марта Коронкевич

Виагра для бизнеса: 16 шагов по увеличению прибыли с помощью маркетинга


Скачать книгу

в барах с глупым названием «Фокус-группа». Там на него все пялились, общение было скомканное, а потом оказывалось, что все пришли за бесплатной едой и выпивкой.

      Бренд-менеджеры, особенно начинающие утверждали, что нужно работать с разными Аудиториями, подходящими под базовые параметры, а потом выбирать на основе результатов взаимодействия.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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