The Owner's Manual for Small Business. Rhonda Abrams

       Turning Failure into Success

       Feature: The Promise of Change

       Get Over It!

       5. Strategy

       Focusing on Your Focus

       Feature: Your Mission Statement

       Developing Your Strategic Position

       Finding Your Niche

       Feature: How Do You Find Your Niche?

       Paranoia Can Save Your Business

       Feature: Steps to Diversify Your Business

       Who’s Your Competition?

       Checking Out the Competition

       Competing with the Big Guys

       What Does Winning Mean?

       The Art of Setting Prices

       Competing on Price Alone

       Don’t Nickel & Dime Your Customers

       Feature: Rule of Thumb for Extra Charges:

       Give It Away to Grow Your Business

       Preparing Your Businessto Go On without You

       Develop Your Exit Strategy

       Feature: A Story about Setting Professional Fees

       6. Growth

       Feature: Rhonda’s Rules for Growth

       Committing to Growth

       How Does Your Business Grow?

       How Do I Make More Money?

       Annual Plan for Success

       Feature: Keys to Annual Planning

       Feature: One Big New Thing

       A Virtual Approach to Growth

       Feature: Is It Time for Your Business to Leave Home?

       7. Marketing

       Finding New Customers

       Feature: Marketing Techniques

       Best Business Name Ever

       Make the Most of Your Business Card

       Get the Word Out about Your Business

       Telling Customers What to Think about You

       How to Manipulate the Media

       Deliver Your Message to Your Customers

       Advertising That Stays Around

       Getting Your Ads Right

       Feature: Create a One-Page Sales Sheet

       8. The Face of Your Business

       Feature: Networking Basics

       Develop Your Elevator Pitch

       How to Have a Business Lunch

       Feature: Do’s and Don’ts for Business Lunches

       Powerful Presentations

       Getting Comfortable When All Eyes Are on You

       Feature: Don’t Get Barbecue Sauce on Your Business Card

       Dress for Success in Your Business

       What Kind of Website Is Right for Your Business?

       Feature: Increasing Website Traffic

       Gold by Association

       9. Customers and Sales

       Who’s Your Customer?

       Getting to Know Your