is America’s leading academic publisher in the discipline of entrepreneurship.
A popular public speaker, Rhonda regularly addresses leading industry and trade associations, business schools, and corporate conventions and events. Educated at Harvard University and UCLA, Rhonda lives in Palo Alto, California.
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Table of Contents
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17
Entrepreneur’s Worksheets
Think Like an Entrepreneur
The Four Cs
Your Business Vision
Moving from Dream to Reality
Business Opportunities
Your Bright Idea
Basic Business Concept
Your Business Model
Feasibility Analysis
Types of Industry Information to Research
Types of Target Market Information to Research
Types of Company Information to Research
Research Questions
Organizing Data Sources
Statement of Mission
Sources and Use of Funds
Assumption Sheet
Your Elevator Pitch
Who’s on Your Team?
Who Are the Customers?
Psychographic Description
Target Market Characteristics
Market Size and Trends
Barriers to Entry
Niche Market Ideas
Competitive Analysis, Customer Perception Factors
Competitive Analysis, Internal Operational Factors
SWOT: Strengths/Weaknesses/Opportunities/Threats
Income Statement
Cash Flow Statement
Balance Sheet
Questions to Ask an Accountant
Research Prospective Investors
Questions Investors Will Ask, and Your Answers
The Right Documents
Research Prospective Lenders
Start-up Costs
The Five Fs
Average Customer Lifetime Value (CLV)