years (over a 53 percent increase in sales and profits).
So I was delighted when he responded and I had a chance to meet him personally. When we met, I used the time wisely and brought along a huge stack of direct-response advertising that I created over the past two years, including my first effort at OUTRAGEOUS advertising, which was a campaign that took advantage of a sprinkler malfunction I’d suffered in my store.
Gage Menswear Sprinkler Malfunction Ad
Dan was impressed. In fact, Dan was more than impressed. He actually suggested I go into business and teach other retailers how to use my strategies in their own businesses. And that’s how this started.
Until that day, I had never considered that my strategies were something I could sell to others. It turns out—and I have lots of evidence—that my strategies are valuable to businesses in every field. And my most successful strategies are the OUTRAGEOUS ones because quite simply, OUTRAGEOUS advertising works.
Contents
1) Take The OUTRAGEOUS Path To OUTRAGEOUS Success
the path less traveled, think differently
OUTRAGEOUS produces results from … everyone
2) Defining Advertising And The Three Possible Responses
this is direct response, not branding
good news!!! often direct response leads to branding
yellow pages: a yellow brick road
3) Applying OUTRAGEOUS Advertising
who cares why it works; it works!
selling the statler brothers OUTRAGEOUSLY
an OUTRAGEOUS sign selling results not products
automotive training institute mailing
the bill glazer $100 business card
7 steps to apply OUTRAGEOUS advertising in your business, career, and your life
4) Using The Most Powerful Tool - Direct Mail
genuine imitation official-looking envelope
5) Presenting Critical Components
essential direct-response element #1: headlines
headlines for all kinds of advertising
essential direct-response element #2: the offer
essential direct-response element #3: deadlines
the gage million dollar bill mailer