Conversion Marketing. Bryan Heathman

set of high-margin chrome rims.

Clothing or cosmetics matched with the visitor’s color palette are offered by various department stores. An example is a woman with autumn skin and hair coloring can expect to see good results with certain cosmetics and clothing choices.

Video of your product in-use can be very effective. I recently viewed an effective use of video from a manufacture of locking mailboxes. The video shows a hard-working identity thief, struggling to unsuccessfully pry open a secure-locking mailbox with a crowbar.

      These are excellent methods of driving conversion by stimulating a relevant experience using tools unique to the Internet.

       3. Relationship

      Creating rapport and a relationship with your visitors can be achieved using these proven methods:

	Capture email addresses and communicate on a regular basis with your Interested Visitors.
	In addition to capturing email addresses, capture a small amount of non-personal data so you can send personalized and relevant offers. Capturing this data can be accomplished in online surveys.
	Segment your email lists into groupings so you can focus the content of your newsletters to the DESIRES of your audience.

      Conversion Loop Step 4 – Let’s Party!

      Finally the day arrives. The folks you invited/engaged/confirmed have been converted into a roomful of guests. Everyone is having a great time at your swanky soirée. It’s the same experience with your Interested Visitors on your website. If you’ve successfully handled the first three steps in a methodical fashion, Conversion falls into place naturally. Through your Announcement Mechanism, potential buyers became interested. By getting their Permission to Engage, they establish a relationship with you. Through tempting offers and repetition, their interest is ignited into desire. Voila! Your visitors have been converted to Customers.

      Here are 8 powerful techniques that move the conversion process to completion:

       The fear of loss is often a more powerful purchase incentive than the positive benefit of ownership.

      1. Limited time offers - This is a proven conversion tactic to create the motivation to buy today. If you put a time limit on the availability of your product, it creates fear of loss. Take a page from the eBay playbook where products have a fixed time limit before the deal is gone for good. The fear of loss is often a more powerful purchase incentive than the positive benefit of ownership.