21 статья о спортивном маркетинге. Для тех, кто в игре. Андрей Малыгин

Пер. с англ.– М., 1996. – с.248.

      18

      http://www.advertology.ru/article92587.htm

      19

      Закон РФ «О рекламе» (ст. 1)

      20

      Global Finance and Banking Sponsorship Report 2010, Sport+Markt

      21

      Компания «Бабкины семечки» входила в число спонсоров РФС в 2009 году.

      22

      Купер С. Шимански С. Футболономика: Почему Англия проигрывает, Германия и Бразилия выигрывают, а США, Япония, Австралия, Турция и даже Ирак выходят на первый план. – М.: Альпина Паблишер, 2011.

      23

      На основе данных Sport+Markt

      24

      Прингл Х. Звезды в рекламе. Эксмо, 2006.

      25

      http://www.letsmove.gov

      26

      Commercial breaks. Football Money League 2015 // Sports Business Group, 2015.

      27

      Федеральный закон от 12.01.1996 N 7-ФЗ (ред. от 31.01.2016) «О некоммерческих организациях».

      28

      Исследование Sport Marketing School Research 2015.

      29

      Source: Sport Marketing School; Planeta.ru; Crowdfunder.co.uk

      30

      Интернет-ресурс http://tass.ru/sport/2726394

      31

      Интернет-ресурс http://www.championat.com/football/news-2260909-mitrofanov-bjudzhet-zenita-sostavljaet-okolo-55-mlrd-rublej.html. – 1 октября 2015.

      32

      Source: Sport Marketing School; Planeta.ru; Crowdfunder.co.uk

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