Cara Holland

Draw a Better Business


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interview with Jen Harvey

       part 2

       4

       you 59

       introducing YOU the visual worker

       stress thermometer

       creative circles

       list of doom

       reset to positive

       patterns of success

       5

       skills 77

       visual dictionary

       let’s draw

       shapes

       buildings

       objects

       people

       diversity

       colour

       connectors

       containers

       6

       everyday 99

       doodling

       sketchipes

       sketchnotes

       draw sociably

       journalling

       daily exercise

       interview with Eva‑Lotta Lamm

       part 3

       7

       toolkit 115

       drawing inside your business

       8

       plan 119

       planning track

       mind maps

       sticky planners

       gap mapping

       three steps

       trail map

       9

       engage 155

       ideal client

       advantage cycle

       focus groups

       customer journey

       service blueprint

       interview with Sunni Brown

       10

       deliver 183

       agendas

       flipchart hacks

       storytelling

       infographics

       scales

       11

       conclusion 211

      “there can be no words

      without images”

      Aristotle

      foreword