the ice. Sometimes you have to lose to win.
My experience with exit polling, and the multiple statistical studies and analysis I had performed throughout the years, allowed me to become very familiar with practically all precincts in the City of Miami. Not only had I grown up in these precincts, I had studied them, walking door to door while campaigning for other candidates. This grassroots experience served me very well in my own mayoral campaign.
Chapter 3 Creating My Own Politics
NUMEROUS INDIVIDUALS INSPIRED me to enter public service while I was growing up. If we are going to change politics in this country, we have an obligation to inspire and encourage today’s young people to heed the call for public service, advocate for their vision of their future, and run for public office. This is how I got started, and this is what we must do for them.
I first began by managing typical low budget campaigns that instilled in me a love for grassroots organizing. These campaigns allow you the opportunity to meet your neighbors, the voters you seek to represent. You learn so much from listening to what people have to say instead of relying on a pollster. This way, your message is formed by people who will share with you their dreams and concerns. Unfortunately, politics in America today has become all about money, paid media, and politicians imposing their ideas on voters.
Michael O’Donovan was a dear friend who passed away at a very young age. We had met during the Angleton for Mayor campaign in the City of Miami and later worked together on Campaign ’74. O’Donovan was very much like Bobby Kennedy, filled with charisma and passion. I ran his campaign for the State House of Representatives in 1976. Mike was running in a multimember district that was about the size of Rhode Island. I again recruited many of my former Belen classmates and developed a significant volunteer staff. Using an old school bus, thirty to forty of us would spread out through this enormous district. As a result, through our door-to-door efforts, we managed to visit a significant number of voters in the district—in many cases twice. We also ran phone banks. And we had only $5,000 in campaign funds to compete against a long-term incumbent. We failed to force a runoff by a mere 11 votes. It was devastating, but a great learning experience.
When I ran for mayor, many people thought that I would exclusively wage a media campaign. After all, I was known as a successful political fundraiser, a lawyer who would raise a lot of money. My opponents assumed I would lose because they had a political base of support and I did not, and you can’t create or turn another’s base quickly enough strictly through a media campaign. They forgot where I started, my political history. I had organized at the block level, the precinct level. I had walked many of these neighborhoods. I raised money and had a very good media campaign, but, more important, I also knocked on the front doors of 10,000 Miami homes. Another benefit of a grassroots campaign is that it is stealth—your opponents do not see you gaining on them. They can call the local media and inquire as to how much airtime I had bought for the week. They can watch my television ads in the comfort of their living rooms at home. They can convince themselves they know my campaign strategy. But, they cannot quantify the number of homes I have visited door-to-door. Occasionally, they may receive a call from a friend or supporter advising that I visited them at home, but there is absolutely no way for the candidate to know whether on that day, I visited only that house, 50, 100, or 200 houses.
My fundraising history began in 1985 while serving as general counsel for a Miami-based real estate company. In the mid-1980s, it was much easier to raise money for campaigns in Florida. The contribution limit was $3,000 per individual or corporation. We had a number of subsidiary and affiliated companies. Ten such companies could mean $30,000 in contributions. A candidate could visit our office and walk away with $30,000 in contributions without having to endure the typical campaign reception and customary stump speech.
Americans love political reforms. We believe that these reforms will somehow cleanse the political system. In most cases, however, they fail to achieve their intended purpose. Lowering fundraising limits has not reduced the amount of money in politics today; in fact, more money is raised and spent today than ever before. Members of Congress raise money full time and President Obama has targeted a billion dollars as a fundraising goal for his 2012 reelection campaign. I am a big believer in disclosure and transparency. As an individual, if you wish to contribute $10,000 to my campaign, I see no reason why you should not be allowed to. If you are a greedy, corrupt businessman who is apparently trying to curry favor with me, everyone will know. If a politician is taking $10,000 from a greedy, corrupt businessman, one can certainly choose not to vote for him or her. On the flip side, if limited to a $500 contribution, that same greedy, corrupt businessman will bundle checks totaling $10,000 from lawyers, accountants, doctors, friends, and family. And no one can really ever track the money with any degree of certainty.
In 1991, I started my law firm and continued to raise money for candidates, one of them being Bill Nelson, the current senator from Florida. During his 1994 campaign for state insurance commissioner (which he won), our firm was his largest fundraiser. Through Senator Nelson’s campaign, we were able to connect with a statewide network of fundraisers in a state known as a significant source of campaign contributions for national candidates.
Campaigning and fundraising are an important part of my political history, but there is a third area that is just as important: becoming involved in local community-based organizations devoted to various important social issues. I served on the board of several of these organizations active in assisting members of the Cuban American community. My participation in these organizations was driven not by political but by personal considerations. For example, I served as a member of the board of the Little Havana Activities and Nutrition Center. This organization is committed to Miami’s elderly and now feeds over 20,000 seniors daily in its meals program. I joined the group because I saw that my grandparents were starting to age and had special needs. Thus, I recognized the importance of such programs for elderly Cuban Americans.
Now flash forward to my term as mayor. These same programs were substantially cut when President George W. Bush tried to eliminate Community Development Block Grant (CDBG) funding. A portion of the funding for these elderly feeding programs came from CDBG. Understand that for many of the seniors participating in these programs, this was their only hot meal of the day. In fact, most of them take some kind of bag with them and if they don’t eat their two pieces of bread, they will take one home. They will have that piece of bread at night, with a café con leche. It’s an essential and humane program.
When I funded my poverty initiative as mayor, I set aside a portion of these funds every year to fill the gap created by the federal cuts to CDBG. While we could not keep up with the increasing demand for this service, we could at least maintain the levels that existed before the cuts. Many politicians at the federal level will use seniors, children, and other groups as pawns in a greater political game, rarely understanding the effects of their decisions because, unlike a mayor, they don’t have to look into the eyes of their constituents on a daily basis. Ironically, while running for office, every politician visits senior centers in search of votes, making promises they don’t intend to keep. The seniors smile and often vote for these politicians, not realizing they are being used: very sad. Whereas Beltway dwellers can cut funding for these groups, I had to figure out how to replace the funds because the need is real and very much a part of life for many in Miami, just as it is in other cities in America.
I also served on the Board of Youth Co-Op, a local program targeted at Hispanic youth. As a product of CETA, I understood that with a push, you could provide someone like me the ability and the opportunity to get where I am today. Youth Co-op for me was about making sure that we continued to do that in Miami by providing summer jobs for Hispanic youth in poverty. Youth Co-op is still in operation, and it continues to grow. As mayor, I announced my first antipoverty program at Youth Co-op.
Of course, it should go without saying that part of my involvement with these groups was to make sure that there were opportunities for Cuban Americans in Miami, both from a political perspective and from a needs basis. At the time, ethnic divisions were apparent in Miami. Cuban Americans were a fairly substantial number in a city and county whose total population wasn’t that large to begin with. Compare New York City, with eight million people; if 100,000 people become new residents, it doesn’t have