Gerardus Blokdyk

Direct Marketing Services A Complete Guide - 2020 Edition


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validated high-level ‘as is’ (not ‘should be’ or ‘could be’) stakeholder process map?

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      8. Are all requirements met?

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      9. Are different versions of process maps needed to account for the different types of inputs?

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      10. How do you gather requirements?

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      11. Who approved the Direct marketing services scope?

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      12. Is the improvement team aware of the different versions of a process: what they think it is vs. what it actually is vs. what it should be vs. what it could be?

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      13. What is a worst-case scenario for losses?

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      14. Do you have organizational privacy requirements?

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      15. What are the Direct marketing services use cases?

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      16. What are the Direct marketing services tasks and definitions?

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      17. Is the Direct marketing services scope complete and appropriately sized?

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      18. What are the record-keeping requirements of Direct marketing services activities?

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      19. Has your scope been defined?

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      20. Why are you doing Direct marketing services and what is the scope?

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      21. How does the Direct marketing services manager ensure against scope creep?

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      22. What is out of scope?

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      23. What specifically is the problem? Where does it occur? When does it occur? What is its extent?

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      24. Have all of the relationships been defined properly?

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      25. Is special Direct marketing services user knowledge required?

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      26. Is there a critical path to deliver Direct marketing services results?

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      27. Is Direct marketing services linked to key stakeholder goals and objectives?

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      28. Is the current ‘as is’ process being followed? If not, what are the discrepancies?

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      29. What system do you use for gathering Direct marketing services information?

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      30. What is the scope of Direct marketing services?

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      31. If substitutes have been appointed, have they been briefed on the Direct marketing services goals and received regular communications as to the progress to date?

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      32. Is the Direct marketing services scope manageable?

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      33. Are there any constraints known that bear on the ability to perform Direct marketing services work? How is the team addressing them?

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      34. What customer feedback methods were used to solicit their input?

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      35. How can the value of Direct marketing services be defined?

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      36. Is the scope of Direct marketing services defined?

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      37. Who are the Direct marketing services improvement team members, including Management Leads and Coaches?

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      38. What is the context?

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      39. How do you build the right business case?

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      40. Has anyone else (internal or external to the group) attempted to solve this problem or a similar one before? If so, what knowledge can be leveraged from these previous efforts?

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      41. How and when will the baselines be defined?

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      42. What is out-of-scope initially?

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      43. Has a Direct marketing services requirement not been met?

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      44. Are there different segments of customers?

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      45. What are the dynamics of the communication plan?

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      46. Is it clearly defined in and to your organization what you do?

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      47. How do you manage changes in Direct marketing services requirements?

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      48. Do you all define Direct marketing services in the same way?

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      49. What would be the goal or target for a Direct marketing services’s improvement team?

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      50. What are the Roles and Responsibilities for each team member and its leadership? Where is this documented?

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      51. How will variation in the actual durations of each activity be dealt with to ensure that the expected Direct marketing services results are met?

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      52. What is in scope?

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      53. When is the estimated completion date?

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      54. Is Direct marketing services currently on schedule according to the plan?

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      55. What information do you gather?

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      56. What constraints exist that might impact the team?

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      57. How do you manage unclear Direct marketing services requirements?

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      58. What sources do you use to gather information for a Direct marketing services study?

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      59. What critical content must be communicated – who, what, when, where, and how?

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      60. Do the problem and goal statements meet the SMART criteria (specific, measurable, attainable, relevant, and time-bound)?

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      61. What scope to assess?

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      62. What Direct marketing services