X. Stefan Aarnio

Old Jewish wisdom says, “Count your money; don’t count their money.”

      Commandment #2: Have a Pleasing Personality

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      Commandment #2: Have a

      Pleasing Personality

      “All wealth is of the heart and mind and not of the pocket.”

      —Pharrel Williams

      A

      pleasing personality that is magnetic and able to capture the hearts and minds of others is one of the most important tools to a skilled negotiator. We typically do business with those whom

      we like and trust, and in order to have likeability and trust we must have a pleasing personality. Deals, concessions, money, opportunity, big breaks, and so on are always available to likeable, pleasing personalities and are hardly ever available to people with unpleasent personalities.

      Ten Ways to Transform into a Pleasing Personality:

      1.) Smile—Smiling is one of the most powerful and influential things you can do to become pleasing. For one, the act of phsyically smiling influences the brain to think that it is happier than it is and others who see you smiling will typically smile back. Smiling is also a display of power, and it shows that you are not troubled by your situation, no matter how difficult it may be.

      2.) Always agree—“Yes and”—There are three words that must be removed from your vocabulary today if you wish to have a pleasing personality. These words are killers of agreement that is the basis of all relationships and the momentum that fuels all human transactions. The words that must be eliminated are (1) no, (2) but, and (3) however. These three

      STEFAN AARNIO

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