Laura Fair

Reel Pleasures


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2. The Men Who Made the Movies Run

       Chapter 3. Making Love in the Indian Ocean: Hindi Films and Zanzibari Audiences in the 1950s

       Chapter 4. Global Films and Local Reception: Audience Preferences, 1950s–80s

       Chapter 5. Cinemas, Cities, and Audiences: Cultural Geographies and Social Difference at the Show

       Chapter 6. Drive-In Socialism: Debating Modernities and Development in Dar es Salaam

       Chapter 7. The Independence Generation Goes to the Show, 1960s–80s

       Chapter 8. The Political Economy of Cinema, 1960s–80s

       Epilogue. A New World: Transformations in Mediascapes, the 1990s and Beyond

       Notes

       Select Bibliography

       Index

       ILUSTRATIONS

       FIGURES

       I.1. Jaws Corner, December 2014

       I.2. Sultana Cinema, Zanzibar, c. 1953

       I.3. Dar es Salaam Cinema ads, May 8, 1966

       I.4. Plaza Cinema, Moshi, c. 1947

       1.1. Alexandra Cinema, Dar es Salaam, c. 1916

       1.2. Royal Cinema, Zanzibar, opened 1921

       1.3. Christmas/New Year’s greeting card from colonial Zanzibar

       1.4. Avalon Cinema, Dar es Salaam, c. 1945

       1.5. Everest Cinema, Moshi, opened 1953

       1.6. Playhouse Cinema, opened 1947, and Highland Cinema, opened 1961, Iringa

       1.7. Metropole Cinema, Morogoro, opened 1953, later renamed the Shan

       1.8. Majestic Cinema, Zanzibar, c. 1956

       1.9. Business letterhead of the Avalon Cinema, Dar es Salaam

       1.10. Mohanlal Kala Savani, founder of Majestic Film Distributors Ltd. and Majestic Theaters, Tanga

       1.11. Shavekshaw Hormasji Talati

       2.1. Ad for Mother India, Zanzibar Central Market

       2.2. Human billboards, drawing by Juli McGruder, 2016

       2.3. Abdulhussein Marashi and Rashid Abdalla, proprietor and employee of the Majestic Cinema, Zanzibar, December 2014

       3.1. Awara film still, from the third song, “Awara Hoon”

       3.2. Awara poster

       3.3. Awara film still, from the sixth song, “Jab Se Balam Ghar Aaye”

       4.1. Ad for Adios Gringo, starring Giuliano Gemma, June 26, 1966

       4.2. The Big Five, Elvis tribute band, on the stage of the Avalon Cinema

       4.3. Checkbob (cool cats) in Dar es Salaam sporting Pecos pants and hairstyles banned in Zanzibar

       4.4. Female compatriots of the checkbob, wearing a style of pants known as bugaluu, 1977–78

       4.5. My Name Is Pecos screen shot, Giuliano Gemma wearing the original Pecos pants

       4.6. Clones of Bruce Lee ad

       4.7. Disco Dancer (Subhash, 1982)

       5.1. Paradise Theater (renamed the Elite), Arusha, showing tripartite entrances

       5.2. Ticket windows for Europeans and Asians inside the Paradise/Elite

       5.3. Azania Cinema, opened 1939 (renamed the Cameo, 1965)

       5.4. Mughal-e-Azam poster

       5.5. Classes of seating inside the Metropole, Arusha

       5.6. Seating chart showing permanently reserved seats for regular Sunday customers

       6.1. Drive-in audience watching a screening of the launch of Apollo 11

       6.2. On the dance floor in Dar es Salaam during the age of Apollo

       6.3. Screening of Ram aur Shyam at the drive-in as a fund-raiser for the Arusha Declaration Fund

       7.1. Bruce Lee stamps

       7.2. Tanzanian martial artists, c. 1974

       7.3. Anti–black market cartoon, July–August 1977

       8.1. Film ads and headlines during Operation Vijana, January–March 1969

       8.2. Drive-in advertising, Monday, February 2, 1970

       8.3. The Vengeance of She ad, Monday, February 2, 1970

       E.1.