Дэниель Пинк

Драйв: Что на самом деле нас мотивирует


Скачать книгу

and the Science of Love (G. T. Labs, 2007).

      5

      Edward L. Deci, «Effects of Externally Mediated Rewards on Intrinsic Motivation,» Journal of Personality and Social Psychology (1971). Vol. 18, p. 114.

      6

      Edward L. Deci, «Intrinsic Motivation, Extrinsic Reinforcement, and Inequity,» Journal of Personality and Social Psychology (1972). Vol. 22, p. 119–120.

      7

      «Important Notice: MSN Encarta to be Discontinued,» Microsoft press release (30 March 2009); Ina Fried, «Microsoft closing the book on Encarta,» CNET News (30 March 2009); «Microsoft to Shut Encarta as Free Sites Alter Market,» The Wall Street Journal (31 March 2009). Данные о Wikipedia см.: http://en.wikipedia.org/wiki/Wikipedia: About.

/9j/4AAQSkZJRgABAQEEsASwAAD/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/wgALCAFmArwBAREA/8QAGwAAAwADAQEAAAAAAAAAAAAAAAECAwQFBgf/2gAIAQEAAAAB6GWQx3jbTx5R4szcTU24HOQMbG8VMyYjkdnDly4W5WaVm17x2nWNqlGasSyY25oELJlxVLlmPMOMeaLZMNznxXjq3LkTwZqMZccrqsVVFCFc4NglpW8d1jYLJg2NeqipMpkxZFIOsVVhpmSKU5UgeK0xtWpi1KXL6wCypVipU5uE7ipQ2smKKyYcraAMuNsrGs2O8VJjctOVVKbB4sk1UwqdTh5falU5sJqKc0m4KxZJZlx1FYy5HUqnbgKVSFQyVVy3NkpuhRiymScmGZqOT2nGRY3ta5ePLjkHkJFlxq8bbYqxNMHWWIVCY6cSXWOxTSjKQWosbSyY1eM5HYVjUzdYcifMy5NkTLioVlqLlzLZjzpktjrFVTcXjyrHcNk1OXFbiyCxDION3YuUzFTZWOowa21L2yLlFOamlkhOkXFilWNKjDkFcZHjppIBxTmpkpDjk9tBNNysqxUVNaurxev2JRkWOFlvDkVQxoqpVAKpNXDn2DJU4ayJDmiC5qalqpMXK7iaZjeRJFrHkm8Xn+H2FgxYMOEPo7VSxOXlkU2rJi75/OydrQ28gmiiLROSakaBiwcruNNBSIrJjT0OnCfj+MAAL6SqcklmPYl46AC8V83i6/Tz4OxsBRJVSY6oVRSlMXG7aqTJjponQw6mfa1etmPP+TASoxfUBKyC2ZMYDbx6WHDiy857ynD0+tAU8RcjGIQJmPi95CG50cWHHtaWhu7yw9Dc835Wg9N5/CYfqNw3cNUqac8/FijYUzj0tfpqZx7vdi4uWMGS0krajiegJjS18GPZQczX6plDFr6PCyh6LlaRj+m5hXizRWN5OfhjHsqVOLmdCtLl58eHd2m/T0xgTcZJiqgY5870MGvj2EBh1NfP0ABR57Y42YO/p8wX0Xdm3LGjn8brpSlM4vP7nT19OujytK9rNk9LtpK0rSC4lpuPFX0QBBj42r6aZ2suk+dye75qw7mPjj991UFSya53DnsJTKmVop9Lix6vi8cXUjtdsJVoqU3FKjB47Wy9EAQCWj1eDn9r53k8POAdjLwg952W4bimtHz8x2JUypU807nH9PyO9y/NZdsnc9SnI6UrJFJ1GLxmqq6QIAQLT3NrNz+ZGnIdTf8AOB7nvy5c01fN86li7ClRgvP0DhaXbjt49bhWBXp9pU0rl1EXWM8PpCrogIAWnG/k1MxPCQZ82kHufQCcoGsXj2lj6ylaPY3zn8THi7HcmsfAAJ9F1lUp1FYsgZcHkOKCroACAXJz9ByjhgAB7T05FqXSx5eb5RpY+tMrU6nUA4nlvoePKLhYKCOz6BCyASE1i4W14diroIBAGjg6gjkIAA9l6qLkVoann+SFMdWUtbf7QHL8x6XrAcjQsFsest1NRc0Y44foOL4cFW+gBAYtXfRzJAAPXesoTixKkczyApjqJLDs+gAAAOfyMgD9TvKaVpkTwfQ1wPDAq3gEAIA0IAAN36HvSqlgrhnK8cJT00EHpKAAA1eHYE+g7LYOG8PE9CLzvh2h7wIAEBpwAAHQ9x1jHaGrkU8jyAsZ1QJx+lyAAAYuAwJ6npqirmKxcP0FuPNeHCL3hAAINWQACdxes9TjKatSE5OH48WDN1AFr+lzgAALgY2Bl9ZsSxvFwfQWnPmfDNYs26AIANeQACNsXZ9zmxtZJl0SuV4o19ieqAavf3gAADlc3IAvS9WWzBxO/TkXnPCGHK91AAIwoAAxbYGx7zpuLhFIqeP4zBsE9UA1ux1AAAWssXGzBHa9ANRw+8xyPzfgcWZVtgABiQALb7+PztA/aehVwValwee8fsBPVANfpdkANXYvR0OFPYAW16unh4vfltA/L+ByirbAAMQBm9F2Nfl8XS2AF6H2lw2lUWHnPLsJ6oBh2fQGtly6fP4fP6213+GwB+r2J4foVNyql+T8UxVtgAY1foO1PM4ep193s+Q1QDoe43RNIbR5zzLCeqAQ93b0+FzOr1u1i5WfrcHDQE97q8L0M5MeQxsXlfFDVbYAR3O9zeHz+t2Ozr8re3vJc0Aj6oxtOSnPm/NsJ6oBOz57LvdDssAMfkt4Aja2vSTSTctz4/yDFW2AT6rym7u9TrgAYfCyAfUgCalqlPnPPMJ6oBOn6rU4npNnDz6zcPU37DFyeV0PYeicgMGn4bzLQ9wAWx7fQ4HsKxc/IvPcrKwx6f19sEKbTZ5fgsJ6oAavotsNTxuXY3QNHk88Op7PvuGmBNk+G86Ie4AGx7POGh4/Hjygamjqn3FqKTbmmoyeT4zCeqAGt3M3D0tzIEcrla7A6nsO85G03DpT4jzo1W2AGT2S89x7YRo6EAfcEllmW3NyUvL8RhPUYBq494DQ5nNAAOn6/vDCkqipRfhvPMT3AAiMwGnqaYAH2tg01Qhy7jzfEYR1WABj5XJxAAAdj1Xfx2kxyBSR4ngJo3QACNDRgAAPtOTFQUpLlZJJvzHJAjqsDS5POAAAXY9P2eP3iC5WQTlkt+G4gI3QDV0dQAAB9r6a5aKcubxtUVHmeaBHVXK5WswAAv0HqN+cfH7o1kmZubHCbPDccEbs6OhjAAA2PU+s38OO20rnHZcy6VT5jngaPNQAAG76P0OW0o4veRNAhtzIwPFccFq6YAAB1fV+kc5YkSbaUZYp47FU+Z0g5miAAHa9J2JIyCnj9l47aqW05YNVHiOYGhrgAFej9X1cZSiorFTdQjJhzY8gSnfl9Q5miAGXv+i3BoKxZMPK7Ziy4slGGqHjvHajK/Dc40NcANv1PpNkx04ZNA8bjJGVJRlJcu15jX5miC6HoexmKx0CJyYuN3Gqm3M1NXjePI4pHidDn4AOz6ftZG5ThhhazOcJZTmciSE3M+d5Gi+z6DotXCcZMmnsQLkdi3jyY6HNPHYKSiZ8bxNfJ3/VbjxPIrmZbya1DVPFU5EImqjJjJyz5PZ72UpArxtyrFPI7cXhyY88OWmS3F1LxLx/R9HLpZIVKXRGxrNDwZaxXczePLiuMkVkw1lxzGSoQqaWWVeOeV3MJkpYqnMY6eMkuckgVOPKQs+Ex57w28H/xAAyEAABAwMDBAAGAQQCAwEAAAABAAIDBBEhBRAxEhMgQRQiMDIzNQYjJTRCFSQWNkNE/9oACAEBAAEFAnNsr/LkohHj3fZuB03TcoEoAgcNuic/7FpcRhOVjZt7EK1zysIcuymXs4ofZbJK6bmyAus2F1c3F0QgCVwE/DNK/XldLuo4X+vshyCtcgm5Ct8jFywBF2OUPlacpvylx+VqJxa6vdHCNygh9vUrWNsWRuUGkLJdZ1vbsK6BTLlEFEXRsNiF03PSQs3PAaFwrBqsiAU1qNla66cM+3lE4bdyflZKsbgXRGXI8N4DQjgC3Ta6tnjb24JrMI8Hn2nG7NJA/wCMDs4KsijwMA8DCLUVdWCsrEIWK6fl5XCwUFYLpwOOE35xlMwb5dkgXNrI5TcL19hIug02DVbY3uCV7tcdK6VZOwgcuFzZe7XP+x26VbG/oDAZZetnNxZWsh9zk4XaG4JyMD10rlOaFwirYITxZBPH9LR/1oQte2XDLRctGThf6+ghZw4XKsgAsjbA2DrN5X+v+uen1clEZLSgLIAqxDhkhoQXRh2xFhf5bIKx2CAWbq6eFYoK2QLEtz0r2BZAItyEbA2uiSrZ6UQCgMcorNgrXVk1WV8Mt0tXCKKAz79++Ecx6N+tYAV0/OjuGobBlgLJxzY2siF6HNslEL0Qjta66Ol3vlOBQXI6FwrIpw2siLNzayKddDDdvYOV0hWRHg4Ipq9q11ZWy5Ww3kGxtlwQR5tZNFim5JblowSbINXsI5AyCE5P+zR7/wDGDj1Zc7WTcnCOCrXBbnlFdbXHIaCs9TsLqxbGBsLJyNynDYjY4RXKC9uCaro8Wu0cBl1bNk7gDB4AF+lEX25VgSdrXTlZci3Sm8nK4DU5BOG3rYHOSvQNkOGja2zla6tsG/KbWk/FoudKAsiunaywrI2VrjhqPAairSRsidHIS/s7EZKtcN2KsnDBGGhW+bFrIq2wyrWTQigrFNGAdh9xRamrpzlAZNkUFyuV6C9DnlFtjZWurFDj0bLpTV0K1hYoIi6suESuFfYg7WWNsJ1ujRB/aiNr452DVbACJCtZegE5e+DJEyQGGViuGNjMjmfEwhfERXddWRyiF6shfa2U21rWOVfbpsrXXtW3shkI/Lv7CCtZWQC5XdZ3Ns9VrrghO2CKIXGx26QrrKtiy6c7NRGUBkqyk+zRL/8AE2uuFwhhcoXAwrKyJVsIckKyI2bzLTRvc+pmYwjtthmZE8o42aNrZXcYFG9j0Rm2zboDIHUvaG2UAvXAXoC/gBklWV81HV0fK5UhL6Zehhc7EXVi7YYC529qwtZBBDlEX2OEBnKOEVypB8mh/qBhFvzWvtyLL/a+cLhE2Rztwr4BVgmtRUkTHtqoPhYpXRSwR6paN2qEg6lOvj6lGqqSjLMVlWUbWtnv8xObL1i3or3yumy6fAr3yuncoL24Ko6gz5BWadI5ORq4AmuEjQNgM8L3lBWyrWRC9cbcqyPPqyCO9htJ+PQx/aLZPKsEURs4KyK92QCv83smwNXBflEIFcrUaaKCP6HBcENhkEbEq1yrG55GUV62sVwhlFYKIxZOsAKyILtsqdOpo390wsK4Q6onwztlZ6srWQA29q25CIvtwiuRaysgMWsjueXfj0P9Og5YVsLkLneyLulGshTp5noz57EWzeqAxPbMwhBayP8AreGUDfeX8Zy5XCsgNrXciMnnpBRWVbYjKIxi1x0mrguaiUo9567Eae/txmIt0Okt07kHqpqkPKNkFa+xyNiibohWXIARR+ZW8AML2/7NC/U5CtvwggMvcGA1cCNRK5HvPXZjup3s6qaaoNJC4d/YgtfDUCY+9WkaU37d9CVS3pq9pvw+huArBcbkbHKtgZVk5zWg1kK78xVpnLsRX8HtD2OLv+FpHW8XtDxBVliKsvXC5JXpW2KPK6UUVbb7k3m2bZk/HoQ/tHsbOIjHxsKdUzOR7rkIY7+E9SGsipzKpGCSONgjj3e0PUtYWMb23wxfi30P8lfit2kzHD81OhyVZcFBcL2i4BOq4ijNM5ETOQgiB8ZHhkbah7pGuD2qT9Z0tc1skhIb1OjkkuycJrg7aGV1OonskZt0r2gNvaGxvtbZyAsrrKtdSfj0V4Zovx0V3VMzie65CKMHxlf242TOe+abqEMFn+T3BrXygyRsCi/Hvon+TqotX70HzUHCtsQiihlpCFttQsaGKXsH6DwHscWQinc00y//AATRta2Ohqpk7SqhxnpJaYWeHEAlk3yse16jc+F9NUMnB24QCuuVfBB3JXsm49WtthegpfxU4Dv41DMQfoPHW18jIIdNh6ZkHAp7wwMp6qQfA1ak7kJVRJl/ZeHPa6NuPDRP87WR/wB3fSz/AG7axXobezvXg/Auyopfhx9HofFLAQ9zZQ6koYxLWVNfPUvidVrT6x8j6uh7VT02FpLxyFzkR80FYHGxVkE5DKsjtbbnf3de9nn5ab/1ogOEUxZ9G6ujkU1NHTmmc2IONRXFkU0LqOobWwSxGmnqmAp5a0wSXkP5N9H/AGOuD/sb6R+tasHa10FbbnbpWo/4J5UUnw/0qntOIlc86YJGs05gipgbivPak1If0KmnEqmiD1Hd02xAIp6p9OmkPb7QCHK9qy9kIje10EVJ+Omt/wCMo5EUnbP05D/bKP8AxVQP6NR1WeN71VQNeyBnTTv/ADb6X+x13799GF9PttbcFCxRwjwtS/wHbxyfD+TpPmEdQ9CjaVHGyISxslZC9uly/wAedK2v009VLqovQ1vzaSp4WzNcHRP8IZH0zqedlQzhDY8Ky43tt74CHzKUf06f/wBZ2ORFJ2z9KebtU1E4fDKA/wDd1cdNbseHfl3glMFRXVjq12+hf4HhhcbHCsrKpi78GQ7eN/Y8ZGubJS1DZxtW9/tOo6lzaiCqbBDK+jbWTR1Gly/pG/apGNkZLG6n8ctfS1bZz7XKwhtgoja23ppufctu3psBqf48bg7HIik6PpywFjoKgSJn+Tr2Knd35PoaDmj6V6vmyPkFWUonYLh28cnY8ZI80lV3fGopS11VEO0Pm0WP8e81OYU0hw3c0OVLXdKsrqyOT4WRNtwMzfZ/Hv0+o0XxCyNzkRydB+lPAJFTyvFVrrrz7yfl+h/HvwHayK9WXo838KylbUR5Dt439jxlj61S1Vz4VtGyqjmm1Cmg0rvfA+FRTG7XB3jT1D6ZROZMyxVldE7OOUbLpTUVKP6f8e/TLUaL4kbnIjk6Ppvb1KUTTneT8n0P48cFco4XtydfYG+wQ2CrqUVIzfdj+x4yMDxTVRjP06mn7iB+bwie+B9NUMqGbO2G1kFbLk/8X8e/Te+FqVD8QNzlRydH15fv+hp9S+mqKaaOojarZtko324Vt/aIVfR/ENzfeOTtHwc0OFPUOpiCCPpTwtmaeqN/hnqpazulcK429hXQXKl/H/Hj/Zl796pQ9/w5Ub+j60vP0IvzxyPikoa1lUhsefS5RV9jnY3XUq+k+Ibfd/2wydvxIuIZX0rmPbIz6UkbZWSsdTnwc0OFNXOiV7rCsuNuUc7S/j/j36YHOxWqUHf8HfbHJ0/Vl+iz8+1DqV16crqyAR2CKK5J2r6P4gbx5bG/teJymOfTPhlbMz6RFxNAYECCPCnmfSqGZk0a98IbBS4j/j/6YBc7XXrVdP7qvuzLWP6PqS8fQH596GvdTKMtkjIGwXsI7DYcbahRfEtzdMxIo39nyLXRvpahs7fp1FNctd1eI6mPpKwTm+CuNrKX8f8AHx/ZbrKPF7rnbVaHv7s+5Ru6Ppyfb9D/AO3hTzSU0lJWR1TL7hX3JXG3C6lqFF8Q0I4l2Y/s+T2HqpKoS/TEwenUEs759PMccTxIzdzepU1dZC66l74Up+T+Pfpfd7n2F7vfbVtP7wX/ANNmP6fpSfZ5wU81QotDe412minjaQ5u4Ja6g1ITbH7rIonw42xtqNJ3S/I3jf2fKSPqVJV9R8u+0ubDUyJ9DT9DdTjhU2pzPUst1RyDq8DkU1S+mUb2yNOFypD/AE/4/wDpb7XwQsrgDKNitV07up3gx3T9GT7PCGKScwaNK5HTqGBjdWAZNqFRInyAKI+JFxRak6JAhzfAlFWxsULLU6LuoG43Y/s+UjA8U1UWHZ0zA5sdTInUMRYzUooRNqkzlLKXIOL546GokVPDQsPRHJDKx1P5RvfA+nqGVLALKX8P8e/TX297jCvkcatp/c8WO6foP+xRNdK6DR6h6/4ujhY3VYxHNqU8ikkUfW+VlBM4U0dCwSxRzRVMD6Z3jR1clIYaqKaPjfCJV0fDgajRdSBuN2P7Pk9ocKeodTnt/Fsp66Kngm1SVyllc9dd546OqlUOmQsLGtYJ8Cu1KnctNEnYU1OYE0hw8LHqpKzuOl/H/H/05RK9BXzwbIb6tp3Uh4Md0+biAKfTWugi1OJlNNqcz1LJdMeTLHRVMqh02CNNAaJXiJ9XqNP3dPY9lI5oc2rpDT+Ra0obcIna2x524LlqNHcg3G7H9nyIuKSboVTKPjI6eqmTdPY008rWxDI8nvbG2aoiNT4uAcKOv63/AMe/U7DKtbbnY5A4xtq9BYeDHdPk4dTaGrEy7w646aqmTaBrFBKxsPnLKyJtQ+E1Hm1W+U8A33vZDZxRWo0mQQRux/Z8nAOEY+EkikbKx1RLRyVM9TVT00fZp0fnmq6aOjdQzd0VFVDAn188y+GL3Na1g3kkbGJK5SPfKtMxXaAf7Qro4XPhfw4OqUHb8WO6fIi6opRSPY9sjRVy0aqTU1kwwE1venmpWUUlBMZ6eorYIFLqM8q6epwFvB72sRqQuNr22uVfKbt1WWbq+2oUfSQbjdj+z5/PA+nnZOzephjmjmFOFG2ftx00bPGWqijUlXI9e9tM/wA7QP065TrbAq+MIIhXRO+p0HZ8WO6fOnnfTPhlbMzerhikZUugKMkz42xtb4vnY1Pne7wJRcurIuuCNmq1t7oZQKr6XoIyN2P7Hm5rmvpals4nnigD9QklRgfMWMawbvc1gkrmqSWSXy0z/O0B39n52JV1hAobHYgobD7tUoPhz4Md0+cMj4H007KhlRUwwKXU5Hp4dK4ADwc4ND6lPe5/kFyuNva+1A2Xu+fSKvtW0XQgbjdjuygbjxli6kymjafCWriYn1kjgfmPnpn+doP6cFdS5R5B3KwsBAoLIRyuRqOn9jxa7o8/mCbG0eL6hjU6oeV78vZur5uroE7FXXGxdtfJKHPvUKTpQNxu13ZINx5ve1gkrgpJJJfp6UxzqrQf1CIQV83sbouw0/KNicMV0eLIFalQ9nxa7o+i5zWJ9SnOc/6VtivQC+3YhY39dS9Gywrq6r6XtoZ8Gu7JBuPCWpijUlZI5HJ+lT6dUTKDS4Ik78Wgn+0cC+OpDBPIXKvhW2G5ysW5Wo0Xw/i13b8nzsanzvd9MZLNKrHtvdDkXXUvXLQrb3yEUePQyivZwq2m7R8Gu7JBuHODRJWtCkmkk+mxrpHU+lPcqakhp1dXKd+PQ/1GV/sgr7XKuvV7F