The Business of Being YOU. Fleur Brown

an essay when a paragraph will do.

       Ditch the “us versus them.” We are living in an age when everyone's an expert, thanks to Google and Wikipedia. Don't lecture others or assume their ignorance. Note the old rule of “don't overestimate the intelligence of your audience.” In addition, never underestimate their intelligence.

       Let the passion take over: stick to topics you are genuinely connected with and love to talk about.

      Making a commitment to authenticity, and following through on it will deliver magnificent short and long-term benefits, including a much deeper level of personal satisfaction and alignment with your own message. It also takes a bit of practice to make sure you remove any barriers to delivering an authentic message – and patience. Even the queen of authenticity, author and researcher Brene Brown, confesses that in her legendary TEDx talk on vulnerability she was still wearing a few masks. We are all a work in progress on some level, which is what the next chapter is all about.