or at retail locations. Or they could special order one with accessories to make it even more like the child in question.
Wes once considered bringing the doll out early, to catch the Christmas shopping frenzy. But he’d decided against it, banking on the fact that by February children would already be tired of their Christmas toys and looking for something new.
He was counting on making such an impact that by next Christmas, the dolls would be on every kid’s wish list. And every child who had already received one would be looking for another. Maybe one in the image of a best friend or a sibling.
The possibilities were endless.
Tony sat back in his brown leather chair, hooked one ankle on a knee. “We’re right on schedule, boss. We’ve got dozens of different designs of dolls. Every ethnicity, every hair type I’ve ever heard of, and a few that were news to me.”
“You’re so male,” Donna Higgs, the marketing director, muttered with a shake of her head.
Tony winked at her. “Thanks for noticing.”
Wes grinned but not at the two friends’ byplay. His company, Texas Toy Goods Inc., was going to be the most talked-about toy company in the country once these dolls hit. Marketing, under Donna’s steady hand, was already set for a huge campaign, he had the PR department set to flood social media, and a test group of kids had already proclaimed the doll a winner. After ten years of steady growth, Wes’s company was poised for a jump that would change Wes from a multimillionaire to a billionaire practically overnight.
He’d started his company on not much more than a shoestring. He had had ideas, a partner he’d managed to buy out several years ago and a small inheritance from his father. With that, and his own driving ambition, Wes built a reputation for coming up with new ways of doing things in a centuries-old industry. He was known for his innovation and creativity. Thanks to him, and the best employees in the business, they’d built on their early successes until TTG was a presence in the toy industry. And the Just Like Me doll was going to give them that one last push over the top.
Each doll was unique in its own way and was going to appeal to every child on the planet. He had visions of European distribution as well, and knew that soon Texas Toy Goods was going to be an unstoppable force in the industry. And that wasn’t even counting the upcoming merger he was working on with Teddy Bradford, the current CEO of PlayCo, or his other ventures under the Texas brand umbrella.
“So,” Wes said, bringing them back on topic, “if the parent doesn’t find exactly what they’re looking for, we’re set up for them to order specifics.”
“Absolutely.” Tony straightened up then leaned forward, bracing his forearms on his knees. “There’ll be a kiosk in every toy department. The computer will link them to us and they can put in an order for any specific detail they need. Say, if the child has a prosthetic, we can match it. If the child has a specific disability, we’re prepared for everything. From wheelchairs to braces, we can give every child out there the feeling of being special. Having a doll in their own image. Naturally, specific orders would take a little longer...”
Wes frowned. “How much longer?”
“Negligible,” Donna put in. She checked something on her iPad and looked up at him. “I know Tony’s production, but in marketing, we’ve been working with turnaround time so we can advertise it. With the wide array of dolls already available, we can put out a special order in a couple of days.”
“That works.” Nodding now, Wes leaned back in his own chair. “Make sure the factory floor is up to speed on this, and I want a centralized area devoted only to this project.”
“Uh, boss?” Mike Stein held up one hand as if he were in class. But then, he was young and enthusiastic and would eventually get used to the more wide-open discussions Wes preferred during meetings.
“What is it?”
Mike glanced at the others before looking back at Wes. “We’ve got the ads lined up and the social media blast is ready to roll on the day.”
“Good.”
“But,” Mike added, “I know it’s not my department—”
“Doesn’t matter,” Wes told him. He liked his people being interested in all departments, not just their specialties.
“Okay. I was thinking, having a dedicated area at the factory could be problematic.”
Tony actually leaned a little toward the left, putting some distance between himself and the new guy. At least the others knew better than to tell Wes something couldn’t be done.
“Why’s that?” Wes asked calmly.
“Well, it means pulling people off the line and setting them up to handle only these special orders.”
“And?”
“Well,” Mike continued, clearly unwilling to back off the track he found himself on. Wes could give him points for having guts. “That means we have people who are standing there waiting for something to do instead of working on the line and getting actual work done.”
“What changes would you suggest?” Wes asked coolly.
Tony cleared his throat and gave a barely there shake of his head, trying to tell the kid in code to just shut up and let this one go. But Mike had the bit in his teeth now and wouldn’t drop it.
“I would leave them working on the line and pull them out when a special order came in and then—”
“I appreciate your idea,” Wes said, tapping his fingers against the gray leather blotter on his desk. “I want my people to feel free to speak up. But you’re new here, Mike, and you need to learn that at TTG, we do things a little differently. Here, the customer is always number one. We design toys and the delivery system to facilitate the people who buy our toys. So if that means we have a separate crew waiting for the special orders to come in, then that’s what we do. We’re the best. That’s what breeds success.”
“Right.” Mike nodded, swallowed hard and nodded again. “Absolutely. Sorry.”
“No problem.” Wes waved the apology away. He’d either learn from this and pick up on the way things were done at TTG, or the kid would leave and find a job somewhere else.
But damn, when did he start thinking of guys in their twenties as kids? When did Wes get ancient? He squashed that thought immediately. Hell, at thirty-four, he wasn’t old. He was just busy. Running his company ate up every moment of every damn day. He was so busy, his social life was a joke. He couldn’t even remember the last time he’d been with a woman. But that would come. Eventually. Right now, TTG demanded and deserved his full concentration.
Of course, his brain whispered, it hadn’t always been that way. There’d been one woman—
Wes cut all thoughts of her off at the pass. That was done. Over. He hadn’t been interested in long-term and she’d all but had marriage and children tattooed across her forehead. He’d had to end it and he wasn’t sorry. Most of the time.
Having a relationship with one of his employees hadn’t been a particularly smart move on his part. And sure, there’d been gossip and even resentment from some of his staff. But Wes hadn’t been able to resist Belle. What the two of them had shared was like nothing he’d ever known. For a time, Wes had been willing to put up with whispers at work for the pleasure of being with Belle.
But it was over. The past.
“We’ve got the accessories covered, I think,” Donna said. “When the special orders come in, we’ll be able to turn them around in a flash.”
“Good to hear. And if you don’t have it?” Wes asked.
“We’ll get it.” Donna nodded sharply. “No problem on this, boss. It’s going to work as smoothly as you expect it to. And it’s going to be the biggest doll to hit the market since the vegetable patch babies back in the ’80s.”