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Why being nice is less successful: 20 tips for the asshole factor
// By Simone Janson
A topic on which the minds differ: How much customer service is good to be successful? The more the better, most will say. However, if you look at the most successful companies of our time or various celebrities, you may come to a different answer.
Your company as a real brand! Do like Steve Jobs
Dealing with customers. How else should we learn it better than when we are customers ourselves and analyze the behavior of those who want to sell us something? Some time ago, Wolfgang Hanfstein reviewed the book “Inside Apple”. Its author Adam Lashinsky analyzed Steve Jobs' secret of success and then gave his readers the following advice to be successful: “Be arrogant. Don't listen to your customers. Treat your employees as if they were idiots. Act like an asshole
Does this only work with stars? I think that's a mistake: The tactic of making yourself a myth in this way works within certain limits even for many would-be stars.
It depends on authenticity and authenticity
But also in the Italian Bologna, I have recently run an example of this: Is there a rather crazy Osteria: run down, loom, no food and customer service is a foreign word. But the store is running like greased. What is his success secret?
When talking about marketing and customer service, fast phrases such as "all-time" or the customer's every need to be noticed. What is often forgotten is that it also depends on authenticity - and on making it an unmistakable brand. After all, customers do not just care about good service - they always want what everyone else wants.
Is customer service too nice? Help, penetrative seller
On top of that, who doesn't know the penetrative salesman who chats you until we get away in exasperation? Or the "nice" employee who loudly trumpets his saying on the phone (brand: my ear is falling off) - we needed a little information. But there are also examples