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Lean Start-Up Method: Radical Innovations
// By Eric Ries
Comprehensive restructuring is a tightrope in imported companies. On the one hand, the company has a considerable customer base, which expects an excellent service, as well as investors who expect a steady or growing return. How do you handle this?
Sustainable growth is only possible through innovation
The period of time in which a company can maintain market leadership with some reliability in order to use its previous innovations is shrinking, and therefore even those who are firmly rooted are forced to invest in new innovations.
The only sustainable way to long-term economic growth is to set up an “innovation forge” that uses lean startup techniques to continuously produce disruptive innovations. Scott Cook, founder of the Intuit software company, said: “The problems are not with the teams or entrepreneurs. They are excited about the opportunity to bring their baby to the market quickly. They are excited about the opportunity to get approval from customers rather than pinstripe suit wearers. The real problem is top and middle management. There are many executives who owe their success to analysis. They think they are analysts and their job is to plan, analyze and have a plan at all. ”
StartUp methods in established companies
In other words, established companies must find out what Scott Cook discovered 1983, but on an industrial scale and with a leadership coherence firmly rooted in the traditional management culture.
The ever-unorthodox Cook wanted me to give these ideas a litmus test, so I delivered a lecture that all 7000 Intuit employees could follow at the same time;
Developing products and services in extreme uncertainty
I explained the Lean Startup theory and repeated my definition - from the organization that developed new products and services in an environment of extreme uncertainty.
What happened next came to me indelibly: Brad Smith sat in front of me during the lecture. When I had finished, he rose and said, addressed to all Intuit employees:
Radical rethinking in management is important for innovation
“People, listen carefully. You now know Eric's definition of a startup. It consists of three parts - and we will match all three parts at Intuit. ”
Scott Cook and Brad Smith are leaders who have recognized that radical rethinking in management is indispensable. Leadership means creating prerequisites that allow employees to continue experimenting and promote an entrepreneurship culture.
Intuit is the proof that the Lean start-up method can also prove itself in imported companies. This is because the employees think entrepreneurially and take responsibility for innovation themselves. How can this work?
How do employees take responsibility?
Brad