became easier than doing the smaller things I’d once struggled with.
When I set out on this path of self-improvement, I already had a very successful career, but it came with an enormous amount of effort and misery—more than I had the courage to admit to myself. I had no idea how much room there was for improvement until I gradually came to experience what it was like to be in the state of high performance that became the name of my company: Bulletproof. It happens when you take control of your biology and improve your body and your mind so that they work in unison, helping you execute at levels far beyond what you’d expect—without burning out, getting sick, or acting like a stressed-out jerk.
It used to take a lifetime to find fulfillment and realize your passion. But now that we have the knowledge of how to rewire the brain and body, this kind of radical change is available to us all, and new technologies provide us the ability to see results faster than ever. It’s freaking awesome—so awesome that I felt obligated to share some of what I’ve learned.
I started a blog in 2010, written with the idea that if someone had just told me all this stuff when I was sixteen or twenty or even thirty, it would have saved me years of struggle, hundreds of thousands of dollars, and a lot of unnecessary pain. I truly believed that if only five people read it and experienced the kinds of results I did, it was worth the effort. I still believe that. In fact, the desire to offer other people the tools that have changed my life is the guiding force behind my entire company, and especially Bulletproof Radio.
On this quest, I have had the unique pleasure of interviewing nearly five hundred people who have impacted humanity with their discoveries and innovations while hundreds of thousands of listeners eavesdropped on our conversations. You may have heard of some of these experts, such as Jack “Chicken Soup for the Soul” Canfield, Tim “4 Hour” Ferriss, Arianna “HuffPo” Huffington, and John “Men Are from Mars” Gray. But the vast majority of my guests are not household names. They are university researchers who have spearheaded new fields of study, maverick scientists who have conducted incredible experiments in their labs, innovators who have created new fields of psychology, doctors who have cured the incurable, authors, artists, and business leaders who have boiled thousands of hours of experience into books that have changed the way we think about what it means to be human.
These experts are not only pushing boundaries in their fields but also often extending them to the cutting edge of what is possible. They are game changers who are rewriting the rules, stretching the limits, and helping to change the world for the rest of us. It has been a rare honor to talk directly with so many of these originators and learn about their ideas and discoveries. As you can imagine, it’s incredibly satisfying to get to spend an hour learning about a game changer’s life’s work. But the real treasure lies at the end of each interview, when I ask them how they have managed to reach the high levels of performance that allowed them to achieve so much. The question is not what they achieved, not how they achieved it, but what were the most important things that powered their achievement.
I posed the same question to each guest: If someone came to you tomorrow wanting to perform better as a human being, what are the three most important pieces of advice you’d offer, based on your own life experience? I was intentional about the phrasing of the question, asking about human performance instead of just “performance” because we are all human, and we all have different goals and definitions of success. You can perform better as a parent, as an artist, as a teacher, as a meditator, as a lover, as a scientist, as a friend, or as an entrepreneur. And I wanted to know what these experts thought mattered most based on their actual life experience, not just their areas of study. I had no idea what to expect.
To say that their answers have been illuminating would be a tremendous understatement. Yes, some were shocking. Others were predictable. But the real value came after I had accumulated a large-enough sample size (over 450 interviews) to conduct a statistical analysis. After all, it’s easy to ask one successful person what he or she does and to copy it. But the odds of that one person’s favorite tool or trick working for you aren’t very good, because you aren’t that person. You have different DNA. You grew up in a different family. Your struggles aren’t the same. Your strengths aren’t the same. After asking hundreds of game changers what mattered most to their success, however, there was an incredible amount of data, and I noticed certain patterns emerging. When examined statistically, these patterns reveal a path that offers you a much better chance of getting you what you want.
My analysis revealed that most of the advice fell into one of three categories: things that make you smarter, things that make you faster, and things that make you happier. These innovators were able to grow their success because they also prioritized growing their abilities.
But the things that these top performers didn’t say were just as revealing as the things they did. Their answers were unanimously far more focused on the things that have allowed them to contribute meaningfully to the world than what may have helped them attain any typical definition of success. My guests include lauded businesspeople, entrepreneurs, and CEOs, but not one person mentioned money, power, or physical attractiveness as being key to their success. Yet these three things are what most of us spend our entire lives striving to obtain. So what gives?
If you read my book Head Strong, you know that our neurons are made up of energy-producing organelles called mitochondria. Mitochondria are unique because, unlike other organelles, they come from ancient bacteria and they number in the billions. Our mitochondria are primitive. Their goal is simple: to keep you alive so you can propagate the species. They therefore hijack your nervous system to keep you unconsciously focused on three behaviors common to all life-forms, intelligent or not. Call them “the three F’s”: fear (run away, hide from, or fight scary things in case they are threats to your survival), feed (eat everything in sight so you don’t starve to death and can quickly serve the first F), and … the third F-word, which propagates the species.
After all, a tiger can kill you right away. A lack of food can kill you in a month or two. And not reproducing will kill a species in a generation. Our mitochondria are at the helm of our neurological control panel—they’re the ones pushing the buttons when you back down from a challenge, overeat, or spend too much time trying to get attention and admiration from others. We’re wired to heed these urges automatically before we can stop to consider what really brings us success or happiness, and they will relentlessly take you off your path if you don’t manage them.
When you think about it this way, it’s kind of sad that our typical definitions of success represent those three bacteria-level behaviors. Power guarantees some level of safety so you don’t have to run away from or fight scary things. Money guarantees that you’ll always be able to eat. And physical attractiveness means you’re more likely to attract a partner so you can reproduce.
Power, money, and sex. Most of us spend our lives pursuing these three things at the behest of our mitochondria. As a relatively stupid tiny life-form, a single mitochondrion is too small to have a brain, yet it follows those three rules millions of times a second. When a quadrillion mitochondria all follow them at the same time, a complex system with its own consciousness emerges. Throughout history people have given different names to this consciousness. The one you’re probably the most familiar with is ego. I’m proposing that your ego is actually a biological phenomenon that stems from your hardwired instincts to keep your meat alive long enough to reproduce. Sad! The good news is that those mitochondria also power all of your higher thoughts and everything you do as you become more successful. They’re stupid but useful.
The people who have managed to change the game don’t focus on these ego- or mitochondria-driven goals, but they do manage the energy coming from their mitochondria. They have been able to transcend and harness their base instincts so they can show up all the way and focus on moving the needle for themselves and the rest of humanity. This is where true happiness and fulfillment—and success—ultimately come from.
I have experienced this shift in my own life as a result of my journey to become Bulletproof. As a young, secretly fearful, yet smart and successful fat guy, I spent years fighting these instincts—striving to make money, seeking power to be safe, looking for sex, struggling with my weight,