Хорошая, плохая, продающая. Мастерство презентации 2.0. Алексей Каптерев

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      Примечания

      1

      См.: Frontiers in Psychology. 2012. № 3. P. 230. doi: 10.3389/fpsyg.2012.00230.

      2

      presentationzen.com.

      3

      Гибкие, или «мягкие», навыки (пер. с англ.). Прим. ред.

      4

      https://www.mckinsey.com/~/media/mckinsey/business%20functions/strategy%20and%20corporate%20finance/our%20insights/the%20case%20for%20behavioral%20strategy/most_frequent_biases_in_business.ashx.

      5

      https://ru.wikipedia.org/wiki/Модель_вероятности_сознательной_обработки_информации.

      6

      https://www.youtube.com/watch?v=o4ydljbOAzg.

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