Michel Chevalier

Luxury Brand Management in Digital and Sustainable Times


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Laurent in 2005 but grew extremely fast until 2013 when Saint Laurent was doing very poorly. Then Saint Laurent woke up and did extremely well, and Bottega Veneta was stuck with decreasing volume and profitability. It may have woken up now, but we still have to wait to find out.

      Source: PPR annual reports.

Sales Operating Profit
2019 2015 2010 2005 2019 2009 2008
Gucci 9,628 3,898 2,266 1,807 3926 618 625
Saint Laurent 2,049 974 237 162 552 –10 0
Bottega Veneta 1,168 1,286 402 160 207 92 101
All others Unallocated 2,537 1,707 484 907 306 (213) –75 5
Total 15,383 7,865 3,389 3,036 4,778 625 731

      Source: Richemont annual reports.

Sales Operating Profit Net Profit
2019 2018 2017 2015 2013 13,989 10,979 10,647 10,410 10,150 1,943 1,844 1,764 1,339 2,426 2,787 1,221 1,210 2,387 2,005

      Source: Richemont annual reports.

Sales Operating Profit
2019 2015 2010 2005 2019
Jewelry houses 7,083 5,168 2,688 844 2,229
Specialty watches 2,980 3,325 1,437 1,750 378
Online distribution 2,105 N.A. (100)
Writing instruments 551 297
Leather and accessories 584 780
Other businesses 1,881 (264)
Unallocated 46
Total 13,989 10,410 5,176 3,671 1,943

      * Starting in 2010, leather and accessories and other businesses have been merged.

      The performance of Montblanc (with Montegrappa first included in the figures then sold out) was certainly quite impressive as well. The only bad news was in the leather-goods category (which now only includes Dunhill), which has probably been losing money. Now that this category is merged with other businesses, it will be more difficult to follow.

      Richemont is both a