Digital Marketing For Dummies. Ryan Deiss

commitment that goes along with it. To overcome this issue, clearly communicate the advantage provided by the recurring billing offer and lower the perceived risk by clearly communicating the cancellation. For instance, the cooking delivery company Blue Apron often states in its offers that you can cancel anytime. In the dating analogy earlier in this chapter, a recurring billing offer is akin to a marriage proposal. Customers must decide whether they want to commit to you for an extended period.

Part 2

      Using Content to Generate Fans, Followers, and Customers

IN THIS PART …

      Use content to raise awareness, generate leads, segment your audience, move your audience through your marketing funnel, and ultimately generate sales.

      Create your own content-marketing style guide, which documents the grammar, punctuation, and brand rules you use every day, so the content you produce is consistent across every marketing channel.

      Learn methods to brainstorm blog ideas, techniques to write headlines that capture your audience's attention, and strategies for working with outside blog contributors. Follow the ten steps to audit your blog and ensure its quality and effectiveness.

      Defeat writer’s block with 65 blog post ideas that inform, entertain, and engage your prospects while displaying your brand personality and humanity. Quickly produce high-quality blog posts that build a rapport with your audience.