rel="nofollow" href="#ulink_787f7cfe-3eec-5957-a9e3-ca8188b0f770">Defining Your Motivations and Time Horizon Long-Term Achievement-Oriented Entrepreneurs Short-Term Achievement-Oriented Entrepreneurs Freedom-Oriented Entrepreneurs The Four Common Entrepreneurial Types Chapter 15: Select Your Integrated Software and Payments Platform Key Software Platform Requirements Key Integrated Payments Platform Requirements The Importance of Future-Proofing Software Buying Mistakes When to Implement Your Software and Payments Platform 16 Assemble Your Business Plan Why You Need a Business Plan Slide Deck The Perfect 10-Slide Deck Tips on Creating and Delivering a Great Business Plan Presentation
7 PART V: Launch Your Business Chapter 17: Launch Your Website and Establish Your Online Presence Understanding Marketing Focus on Your Target Market Define Your Customer Personas Set Up Your Website Activate Your Free Online Business Listings The Mindbody App Chapter 18: Secure Your Financing Friends and Family Financing Commercial Bank Financing Private Equity Investors Chapter 19: Grow Your Clientele with Paid Marketing That Works Search Engine Marketing (SEM) Advertising on Facebook Promoting Your Business with Influencers Email Marketing Non-Traditional Marketing Nine Tips for Better Marketing Steps to Create a Simple Marketing Plan Chapter 20: Fuel Your Business with Effective Leadership Knowing Yourself Getting Yourself Out of the Way Practice Servant Leadership Love People
8 PART VI: Keep Your Cup Full Chapter 21: Staying Well as a Wellness Entrepreneur The Wellness Entrepreneur's Paradox What Does It Mean to Keep Your Cup Full? Staying in Love with Your Business Identifying and Focusing on Your Unique Ability
9 Appendix - Resources for Wellness Professionals and Entrepreneurs Must-Read Books for Wellness Leaders and Entrepreneurs Inspirational Short Videos Licensing and Certification Programs Glossary of Marketing Terms
12 Index
List of Illustrations
1 Chapter 2Figure 2.1 The Seven Dimensions of WellnessFigure 2.2 Maslow's Hierarchy of Needs
2 Chapter 3Figure 3.1 Examples of Successful Wellness Brands, 2001–2010
3 Chapter 14Figure 14.1 Motivation and Time Horizon MatrixFigure 14.2 Four Entrepreneurial Types
4 Chapter 16Figure 16.1 Example Competitor Matrix
5 Chapter 21Figure 21.1 Unique Ability Matrix.
Guide
1 Cover
2 Table of Contents
Pages
1 iii
2 iv
3 v
4 1
5 2
6 3
7 4
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