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Museum Theory


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the privileging of Homo sapiens over nonhuman worlds. It makes it feasible to attend to the myriad of durations and spaces these worlds encompass outside of human-centered linear historical time and space. In respecting the affective capacity of all things and the operation of a realm of activity beyond the current framing of human cognition, we can theorize alternative modes of addressing the different worlds that we affect and that are affected by us. This projects a stance that reveals the anthropocentrism of humanist-oriented views of the world. Humanism is the legacy of Enlightenment thinking and revolves around setting aside superstition via the determination that all things are knowable through reason. Humanist thinking, as the phrase implies, is anthropocentric. It is a particular form of reasoning based on frameworks of binary oppositions such as human/animal. The logic that what is not inclusive must be exclusive is another example of binary reasoning. This type of binary logic is unhelpful when it comes to appreciation of the felt quality of affective intelligence.

      Having proposed that affective intelligence can operate to reconfigure the meaning(s) intended by a museum – whether an intent is conveyed through an exhibition, a catalog, or the architecture of a gallery – it is necessary to probe in more detail what affect does. Understanding affect, however, is limited by the very act of seeking to interpret its meaning. There is also an understandable but misconstrued inclination to align affect with emotion. This is not to say that emotions are not felt or real but that they are feelings given discursive expression, for example as anger or sorrow. Affects are not the expression of a tangible emotion. As soon as an affecting experience is located within a discourse of meaning, it is a tangible something – it is (re)cognition, that is, the experience is framed by the knowledge that the experience has happened before. Acknowledging this conundrum, we might nevertheless distinguish theoretically between affect as direct sensation, and after-effects which are emotional responses. Emotional responses can be collectively understood as they function at the level of personal and communal identity, the level at which ideology operates to bind people together. What can be acknowledged is that affect is not a subjective response to something which is why it can be described as “prepersonal” or “preconscious.” The intensity of emotion that is felt prior to the enactment of an emotional response is the affective, nondiscursive realm that interests us here. Affect is deliriously unaccountable to reason.

      Theorists across disciplines are interested to explore and engage with the singular quality of affective space. Brian Massumi, for example, drawing on the work of William James and Gilles Deleuze, explores the paradox or semblance of pure experience, the notion that change taking place is the unique content of experience. The observation here is that life is in the transitions; moreover, this is not separate from the object and the nonhuman world, “Whenever we see, whenever we perceptually feel, whenever we live abstraction, we are taking in nonhuman occasions of experience” (Massumi 2011, 26). Investigating art and affect, Jill Bennett (2005) describes an empathic form of vision that relates to engagements in art with traumatic memory. She observes in some contemporary art a trauma that is “not evinced in [their] narrative component or in the ostensible meaning but in a certain affective dynamic internal to the work” (Bennett 2005, 1). By focusing on the indistinctness of boundaries once determined to be fixed, engagements with affect operate to query strict demarcations between disciplines. Susan Best (2011), in a study of affect and the feminine avant-garde, addresses, for example, the interpretation of art’s affective dimension as a “methodological blindspot in art history.” She notes that this lacuna may seem strange given that art is supposedly about the generation of feeling, and seeks the reason in “the deliberate rejection of feeling” arising from interpretations of key artists and art movements of late modern art in the 1960s and 1970s (Best 2011, 1).

      If affects are unpresentable and nondiscursive transitions, if they are not the possession of a knowing subject, how can they be critically evaluated? The reality is that it is probably not possible to quantify the type of knowing that might be attributed to affective intelligence. Yet it is apparent that we are ongoing physiological entities in response to multiple environments that are both internal and external to our body; we constantly shift from one affected state to another. What a person knows as “I” and “subjectivity” are outcomes of constantly moving assemblages of atomic matter beneath cognitive awareness. This is not to diminish cognitive awareness but to frame it differently. As Nigel Thrift observes, while it is dangerous to make too little of cognition, what is called consciousness is actually a narrow window of perception, which is opaque to introspection and is easily distracted (2008, 6).

      The psychoanalyst and activist Félix Guattari expressed concern during the 1990s at contemporary trends to control nondiscursive tendencies (such as affect) by putting them in the orbit of the economic valorization of capital, trends that led to what he problematized as a standardization of subjectivity. This standardization of subjectivity is an outcome of turning affects and other modes of “existential apprehension” into “an exchange of information tokens … that are calculable as bits and reproducible on computers” (Guattari 1995, 104). The late capitalist utilization of affect in this way, as a means to entrench already extant systems and schemas, is at the heart of Guattari’s concern. This is reminiscent of Patricia Clough’s notion of the social as networked affectively via information, communications, and technological influences. Yet, I suggest that technological manipulation of the affective realm will have limited traction, as it is aligned not to affect but rather to emotional response. This underscores the significance of the point made earlier that affects are not emotions. An affect is intelligence between the body and the outside world that is more abstract and impersonal than emotion, which is why it operates beneath the radar of the capitalist and other ideological machines. There is a ghost within the ghost of the machine.

      In theorizing the potential to rethink how we address the object world, the work of the French philosopher Gilles Deleuze is helpful. For Deleuze, affects are anarchical sensations that complicate the unity of identity. They do not operate