Питер Холлинс

Как обмануть мозг. Нейродисциплина на пальцах


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как его в шутку прозвали. Согласно этой теории, все наши решения объясняются исключительно эгоистическим интересом и желанием испытать в жизни как можно больше удовольствия. Этот закон не всегда соблюдается, иначе рыночные и биржевые цены были бы предсказуемы на 100 %, зато подтверждает простую природу некоторых наших мотивов.

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