7 Part 3: Interacting with Others Chapter 6: Finding People to Follow Where Are My Peeps? Finding New Friends Following Your Industry Deciding Whom to Follow Back Finding Your Insta-Tribe Chapter 7: Sharing and Commenting on Posts Before You Share, Stop and Think Sharing on Other Social Media Sites Garnering Comments Reviewing Your Comments Reporting Commenters When All Else Fails Chapter 8: Direct Messaging with Ease Starting a New Direct Message Sending Photos and Videos Privately Sharing GIFs Using Voice Messages Creating a New Group Message Replying to a Direct Message Using Live Chat in Direct Messages Navigating Your Inbox Getting Rid of Unwanted Messages Chapter 9: Wielding the Power of the Hashtag Investigating Hashtags Researching the Right Hashtags Creating a Branded Hashtag
8 Part 4: Extending Your Reach with Ads Chapter 10: Planning a Winning Ad Selecting the Right Ad Type Using an Effective Ad Strategy Chapter 11: Creating an Effective Instagram Ad Using the Instagram Mobile App to Create an Ad Using Facebook to Create an Ad A/B Testing Measuring Your Ad Results Chapter 12: Creating a Winning Contest Exploring the Benefits of Hosting Instagram Contests Following the Rules and Restrictions for Running Contests Planning a Successful Contest Executing a Winning Contest Following Up Chapter 13: Connecting Your Marketing Dots Incorporating Instagram in Your Marketing Mix Connecting Instagram to Other Social Networks Including Instagram on Your Website Promoting Instagram on Printed Materials Incorporating Instagram into an Event or Promotion Monitoring Your Instagram Stats
9 Part 5: Using Instagram Stories as Another Avenue Chapter 14: Sharing with Instagram Stories Checking Out Instagram Stories Getting Started Adding a Text Post Saving Your Story Using Direct Messages to Send a Story Determining the Best Content to Share Advertising Your Story Chapter 15: Making Your Story More Fun Creating Graphics for Stories Adding Text and Username Tags Drawing on Your Story Stickers and Tags Adding a Link to Your Website Making Funny Faces with Face Filters Using Boomerang to Keep Fans Coming Back Creating a Collage with Layout Using SuperZoom for Drama Using Hands-Free to Make Life Easier Using Reels to Stand Out Chapter 16: Sharing Your Stories in New Ways Jazzing Up Your Story Post Using Stickers Personalizing Stories with Doodles Saying More with Text Chapter