also have the financial capacity to invest heavily in this space. However, they will face a certain degree of conflict of interest.
Biosimilar players can also bring bio‐betters to market. Today's off‐patent originator molecules were engineered over 15 years ago. Since then, scientific advancements have enabled biosimilar developers to improve the molecule significantly. Novel screening methods have assisted in the detection and replacement of immunogenic parts of the protein; iterative binding assays have improved specificity and binding strength; better understanding of structure/solution stability and stress tests have improved the temperature stability and shelf life. However, these improvements with respect to biosimilars are limited by the regulatory requirement to keep the molecule like the originator, this is to enable simple switching and to avoid dosage confusion.
The challenge is that there is currently no dedicated FDA or EMA regulatory guidance for bio‐betters. Approval through a novel medicine's pathway would require the developer to invest in clinical trials at a scale like creating a new biologic product. If the improvements on the molecule are not transformative, and payers do not see a profound therapeutic value, the return will not be high enough to justify investment. In the longer term, the development of an abbreviated bio‐better regulatory pathway remains a possibility. As the biosimilar market becomes more competitive, players looking for product differentiation may explore this bio‐better route.13
2.5 Outlook: Landscape of the Biologic Market
Biologics markets are concentrated and crowded. Currently, the top 10 biologic therapies account for 36% of all biologic drug spending. The three largest biologic therapy areas (autoimmune, diabetes, and oncology) are worth US$110 billion, over half of all biologic drug revenue. They are represented in 9 of the top 10 biologics and are increasingly relevant due to their contribution to 70% of biologic market growth since 2010.14
Over half of the biologic pipeline is in therapy areas with few or no biologic treatments on the market. Their large presence in the pipeline is a sign of biologics broadening their therapeutic focus, bringing new therapeutic areas for growth.15
2.5.1 Biologics in Nontraditional Biologic Disease Areas
2015 was the year that two high‐profile classes of biologics had their first launches, the anti‐PCSK9 mAbs for hypercholesterolemia (Repatha® and Praluent®) and an antiIL‐5 mAb for severe asthma (Nucala®). These launches were particularly important because the indications they were approved for have seen either no biologics (hypercholesterolemia) or a single biologic (asthma‐Xolair®). Both diseases are highly prevalent and mainly treated by primary care physicians using widely available generics. Healthcare systems have not been accustomed to restructuring drug administration for these patients with biologics, let alone paying for them.16
However, it is important to consider that biologics entering nontraditional biologic disease areas may take longer to optimally position within the patient pathway. This is because primary care physicians and patients are not accustomed to prescribing and using biologics, respectively, so it may take longer to benefit from such innovation. Historic examples of slow initial uptake for drugs in this category can be seen in the case of Xolair® and Prolia®; however, both drugs have now surpassed US$1 billion in sales (DRG Company & Drugs, April 2016).17
2.6 Technology and Science Innovation in the Long Term?
2.6.1 The Potential of Innovative Technologies
Currently, mAbs hold the lion's share of the biologic market sales and remain the largest protein technology class within the biologic pipeline. However, the mAb dominance we see today could be outperformed by novel biologic technologies currently in the pipeline. In the next 10 years, therapies using nonestablished technologies will have been launched into the market. Although only a handful of launches will occur before 2020, these first few will show us the potential of these therapeutic strategies to change the way we treat disease in the long term. There are four technology classes with significant pipeline scale that will be entering a pivotal stage during their first few launches by 2020.
1 Antibody–drug conjugates: A drug (e.g. a cytotoxin) is coupled to an antibody that specifically targets a specific biological marker (e.g. cell surface tumor antigen). The function of the antibody is to act as a vector, enabling targeted delivery of the toxic drug to the antibody target. When compared with standard drug treatment, it allows orders‐of‐magnitude lower dosage, reducing the undesirable systemic side effects caused by the toxic drug. This means that a drug or certain high drug dosages that may have previously been too toxic for use in treatment can be utilized safely. There are currently two antibody–drug conjugates (ADCs) on the market, Kadcyla® marketed by Roche/Genentech and Adcetris® marketed by Seattle Genetics/Takeda. There are an additional 17 ADCs from Phase II through registration looking to enter the market in the near future. Depending on clinical success and market acceptance, we may see ADCs becoming a more popular pipeline choice.
2 Antisense/RNAi: These are two similar naturally occurring biological processes in which RNA molecules modulate the level of gene expression. They have been manipulated for therapeutic benefit in order to prevent the expression of disease‐causing proteins with great specificity. These are relatively new technologies, RNAi was only utilized as a scientific technique in 1998, but they are showing great promise in a range of therapy areas from oncology to hyperlipidemia. Improvements in delivery systems have been key to enabling the use of these unstable RNA treatments. Two pioneering antisense RNA treatments were approved by the FDA in 2016, Spinraza® and Exondys®. Spinraza® is the only available treatment for spinal muscular atrophy, an orphan disease with a low life expectancy. Market analysis consensus revenue for Spinraza® is over US$1 billion by 2021 (IMS MIDAS 2016), very substantial considering it is a novel technology. With 44 antisense/RNAi candidates in Phase II and later phases, this could be an important segment for biologic market growth.
3 Gene therapy: Gene therapies are treatments in which genetic material is incorporated into the cells of a patient with an intended therapeutic benefit. Much of the gene therapy pipeline candidates function by attempting to correct or replace a genetic defect that underlines the root cause of the disease. The only examples of approved gene therapies are Glybera®, used to treat lipoprotein lipase deficiency, and Strimvelis®, for treating adenosine deaminase deficiency (ADA)‐severe combined immuno deficiency, ADA‐SCID. The potential for gene therapies is that they aim to be curative. There are also gene therapies going beyond genetic correction and toward non‐corrective, with more sophisticated mechanisms of action. Examples are pipeline candidates aiming to stimulate nerve cell growth in patients with Parkinson's disease and stimulating blood vessel growth for heart disease.
4 Cell therapy: Cell therapies are treatments in which intact, living, human cells are injected into a patient for therapeutic benefit. Sixty percent of the cell therapies in development are autologous (fully personalized treatments where the cells themselves originate from the patient), the rest are allogeneic (off the shelf). In 2010, the FDA approved the first ever autologous cell therapy vaccine, Provenge®. Although this product was not a commercial success, this area remains very dynamic particularly due to the high‐profile CAR T‐cell, and T‐cell treatments that have been valued so highly during recent company acquisitions.
Collectively these drug technologies make up 18% of the Phase II+ biologic drug pipeline. The performance of each technology class is somewhat dependent on the first few launches. The challenges associated with the cost of groundbreaking curative treatments in the pipeline must be tackled proactively. Innovative approaches to funding will be a necessary prerequisite of success when commercializing such valuable treatments.18
2.6.2 Drug Delivery: Calls for Change
There are currently two biologic delivery methods that are used for the great majority of biologic products, intravenous (IV) and subcutaneous (SC). Today, many biologics have subcutaneous formulations