Table of Contents 1
Cover
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PART 1: Analysis of Factors Incentivizing Companies to Develop CSV-based Strategies for Societal Innovations
Introduction to Part 1
1 Foundations of the Societal Strategy Based on Creating Shared Value (CSV)
1.1. The issues at stake in the liberal and contractual conceptions of CSR
1.2. CSR as a lever for adapting corporate governance
2 CSR as a Lever Which Corrects and/or Anticipates Potential Damage to the Company
2.1. CSR as a lever to avoid pressures from socio-political stakeholders
2.2. CSR as a lever for alleviating or anticipating regulatory pressures
2.3. CSR as a lever to avoid or mitigate the pressures exerted by soft power
2.4. CSR as a lever for securing a competitive advantage, reducing negative societal externalities or producing positive externalities
3 Innovation and Ecosystem as Key to the Success of CSV-based Societal Strategies
3.1. Innovation as a fundamental lever for developing CSV-based strategies
3.2. Analysis of the ecosystem’s role in the process of implementing CSV strategies
3.3. Assessing the impact of an innovation on each stakeholder in the ecosystem
4 Value of Impact Investment for Societal Innovations
4.1. Key steps in calculating the value of the impact investment
4.2. Impact and ethical investment opportunities
5 Development Strategies of CSV-based Innovative Business Models
5.1. Traditional tools of competitive analysis in CSV-based CSR practices
5.2. Foundations of business models
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PART 2: Analysis of the Different Environmental Innovation Strategies Developed by One Company and their Impact in Terms of CSV
Introduction to Part 2
6 Analysis of Societal Strategies Based on Ethical Values and their Limitations with Respect to CSV
6.1. Issues concerning ethical values
6.2. Comparative analysis of the values communicated by Decathlon and the values appropriated by customers
7 Analysis of CSV-based Environmental Innovation Strategies Developed by a Company and their Impact
7.1. Environmental innovations, environmental externalities and competitive advantage
7.2. Different categories of environmental innovation and shared value creation
8 Analysis of Specific Environmental Innovation Strategies to Each Activity of the Decathlon Group
8.1. Analysis of the Decathlon Group’s environmental policy based on CSV
8.2. Analysis of the contributions of Decathlon Group’s environmental innovations
8.3. Environmental innovations related to product and production activities
8.4. Environmental innovations related to site construction and operation
8.5. Environmental innovations related to transport
8.6. Main positive impacts resulting from the various environmental innovations
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PART 3: Analysis of Social Innovation Strategies Based on CSV and their Impact on the Company and Society
Introduction to Part 3
9 Foundations of Social Innovations for Consumers
9.1. Social innovations for low-income consumers
9.2. Social innovations for the well-being of the poor
9.3. Social innovations for all consumers
10 Analysis of Various Managerial Innovations Likely to Motivate Employees to Engage in their Work
10.1. Social innovation based on organizational ethics and its impact on employee engagement
10.2. Managerial innovation based on the higher purpose of employee involvement and commitment
10.3. Social innovation based on teleworking and employee engagement
10.4. Managerial innovation based on the role of feedback and respect in the employee motivation process
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Index
List of Illustrations 1 Chapter 3Figure 3.1. Integrated cultivation framework (Spencer Stuart, cited by Pisano (2... List
