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Health Communication Theory


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      48 Hull, S. J., & Hong, Y. (2016). Sensation seeking as a moderator of gain‐ and loss‐framed HIV‐test promotion message effects. Journal of Health Communication, 21, 46–55. doi:10.1080/10810730.2015.1033113

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      50 Kannan, V. D., & Veazie, P. J. (2015). Who avoids going to the doctor and why? Audience segmentation analysis for application of message development. Health Communication, 30, 635–645. doi:10.1080/10410236.2013.878967

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      52 Kim, S., & Baek, Y. M. (2019). Medical drama viewing and healthy lifestyle behaviors: Understanding the role of health locus of control beliefs and education level. Health Communication, 34, 392–401. doi:10.1080/10410236.2017.1405483

      53 Kim, D. H., Seely, N. K., & Jung, J.‐H. (2017). Do you prefer, Pinterest or Instagram? The role of image‐sharing SNSs and self‐monitoring in enhancing ad effectiveness. Computers in Human Behavior, 70, 535–543. doi:10.1016/j.chb.2017.01.022

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      55 Kudret, S., Erdogan, B., & Bauer, T. N. (2019). Self‐monitoring personality trait at work: An integrative narrative review and future research directions. Journal of Organizational Behavior, 40, 193–208. doi:10.1002/job.2346

      56 LaVoie, N. R., Quick, B. L., Riles, J. M., & Lambert, N. J. (2017). Are graphic cigarette warning labels an effective message strategy? A test of psychological reactance theory and source appraisal. Communication Research, 44, 416–436. doi:10.1177/0093650215609669

      57 Lapinski, M. K., Zhuang, J., Koh, H., & Shi, J. (2017). Descriptive norms and involvement in health and environmental behaviors. Communication Research, 44, 367–387. doi:10.1177/0093650215605153

      58 Latimer, A. E., Katulak, N. A., Mowad, L., & Salovey, P. (2005). Motivating cancer prevention and early detection behaviors using psychologically tailored messages. Journal of Health Communication, 10, 137–155. doi:10.1080/10810730500263364

      59 Lee, N. R. (2016). Corporate social marketing: Five key principles for success. Social Marketing Quarterly, 22, 340–344. doi:10.1177/1524500416672550

      60 Lee, N. R., & Kotler, P. (2020). Social marketing: Behavior change for good (6th ed.). Thousand Oaks, CA: Sage.

      61 Lemarié, L., Bellavance, F., & Chebat, J. C. (2019). Regulatory focus, time perspective, locus of control and sensation seeking as predictors of risky driving behaviors. Accident Analysis & Prevention, 127, 19–27. doi:10.1016/j.aap.2019.02.025

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      63 Levin, K. D., Nichols, D. R., & Johnson, B. T. (2000). Involvement and persuasion: Attitude functions for the motivated processor. In G. R. Maio & J. M. Olson (Eds.), Why we evaluate: Functions of attitude (pp. 163–194). Mahwah, NJ: Erlbaum.

      64 Lienemann, B. A., & Siegel, J. T. (2016). State psychological reactance to depression public service announcements among people with varying levels of depressive symptomatology. Health Communication, 31, 102–116. doi:10.1080/10410236.2014.940668

      65 Mackert, M. (2011). Health literacy knowledge among direct‐to‐consumer pharmaceutical advertising professionals. Health Communication, 26, 525–33. doi:10.1080/10410236.2011.556084

      66 Mackert, M., S. Champlin, Z. Su, & Guadagno, M. (2015). The many health literacies: Advancing the field or fragmentation?” Health Communication, 30, 1161–1165.

      67 Maio, G., & Olson, J. (1995). Involvement and persuasion: Evidence for different types of involvement. Canadian Journal of Behavioural Science, 27, 64–78. doi:10.1037/008‐400X.27.1.64

      68 Marshall, H. M., Reinhart, A. M., Feeley, T. H., Tutzauer, F., & Anker, A. (2008). Comparing college students' value‐, outcome‐, and impression‐relevant involvement in health‐related issues. Health Communication, 23, 171–183. doi:10.1080/10410230801968252

      69 McKenzie, J., & Smeltzer (2001). Planning, implementing, and evaluating health promotion programs: A primer (3rd ed.). Boston, MA: Allyn and Bacon.

      70 Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2015). Should we be afraid of simple messages? The effects of text difficulty and illustrations in people with low or high health literacy. Health Communication, 30, 1181–1189.

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      72 Miller, C. H., Burgoon, M., Grandpre, J. R., & Alvaro, E. M. (2006). Identifying principal risk factors for the initiation of adolescent smoking behaviors: The significance of psychological reactance. Health Communication, 19, 241–252. doi:10.1207/s15327027hc1903_6

      73 Miller, C. H., & Quick, B. L. (2010). Sensation seeking and psychological reactance as health risk predictors for an emerging adult population. Health Communication, 25, 266–275. doi:10.1080/10410231003698945

      74 Missotten, L. C., Luyckx, K., Branje, S., & Van Petegem, S. (2017). Adolescents’ conflict management styles with mothers: Longitudinal associations with parenting and reactance. Journal of Youth and Adolescence, 47, 260–274. doi:10.1007/s10964‐017‐0634‐3

      75 Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brenan, L., & Spence‐Stone, R. (2014). Advertising: Principles and practice (3rd ed.). Melbourne, VIC, Australia: Pearson.

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      77 Nielsen‐Bohlman, L., Panzer, A., & Kindig, D. (2004). Health literacy: A prescription to end confusion. Washington, DC: National Academy of Sciences.

      78 O'Cass, A. (2000). A psychometric evaluation of a revised version of the Lennox and Wolfe revised self‐monitoring scale. Psychology & Marketing, 17, 397–419.

      79 Oh, I.‐S., Charlier, S. D., Mount, M. K., & Berry, C. M. (2013). The two faces of high self‐monitors: Chameleonic moderating effects of self‐monitoring on the relationships between personality traits and counterproductive work behaviors. Journal of Organizational Behavior, 35, 92–111. doi.org/10.1002/job.1856

      80 O’Keefe, D. (2013). The elaboration likelihood model. In J. P. Dillard & L. Shen (Eds.), The Sage handbook of persuasion: Developments in theory and practice (pp. 137–149). Thousand Oaks, CA: Sage.

      81 Paasche‐Orlow, M. K., & Wolf, M. S. (2007). The causal pathways linking health literacy to health outcomes. American Journal of Health Behavior, 31, S19–26.

      82 Palmgreen, P., Donohew, L., Lorch, E. P., Hoyle, R., & Stephenson, M. T. (2001). Television campaigns and adolescent marijuana use: Tests of sensation‐seeking targeting. American Journal of Public Health, 91, 292–296.

      83 Perloff, R. M. (2003). The dynamics of persuasion: Communication and attitudes in the 21st century (2nd ed.). Mahwah, NJ: Erlbaum.

      84 Petty, R. E., Briñol, P., Teeny, J., & Horcajo, J. (2017). The elaboration likelihood model. In B. Jackson, J. Dimmock, & J. Compton (Eds.) Persuasion and communication in sport, exercise, and physical activity (pp. 22–37). New York, NY: Routledge.

      85 Petty,