Игорь Манн

Почему вы? Как правильно объяснить клиентам, почему они должны выбрать именно вас

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будем делать просто.

      Минимум теории.

      Максимальное вовлечение читателя, интерактив (вы нам, читатель, понадобитесь – готовьте ручку и бумагу).

      Максимальный результат.

      Мы постарались сделать книгу максимально полезной.

      Это книга-результат.

      Работая над ней, вы должны создать свое позиционирование.

      Свой ответ на миллион: «Почему вы? Чем вы лучше, чем другие?».

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

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