Omid Bozorg-Haddad

A Handbook on Multi-Attribute Decision-Making Methods


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       Library of Congress Cataloging‐in‐Publication Data

      Names: Bozorg-Haddad, Omid, 1974‐ author. | Zolghadr‐Asli, Babak, author. |

      Loáiciga, Hugo A., author.

      Title: A handbook on multi‐attribute decision‐making methods / Omid

      Bozorg‐Haddad, Babak Zolghadr‐Asli, Hugo A. Loáiciga.

      Description: Hoboken, NJ : Wiley, 2021. | Series: Wiley series in

      operations research and management science | Includes bibliographical

      references and index.

      Identifiers: LCCN 2020034049 (print) | LCCN 2020034050 (ebook) | ISBN

      9781119563495 (cloth) | ISBN 9781119563471 (adobe pdf) | ISBN

      9781119563389 (epub) | ISBN 9781119563501 (obook)

      Subjects: LCSH: Multiple criteria decision making.

      Classification: LCC T57.95 .B69 2021 (print) | LCC T57.95 (ebook) | DDC

      658.4/03–dc23

      LC record available at https://lccn.loc.gov/2020034049

      LC ebook record available at https://lccn.loc.gov/2020034050

      Cover Design: Wiley

      Cover Image: © connel/Shutterstock

      Multi‐attribute decision‐making (MADM) problems describe a situation in which the decision‐makers evaluate a finite number of pre‐defined alternatives that are explicitly known at the beginning of the solution process with regard to a set of often conflictive evaluating criteria. It would not be an exaggeration to state that almost everyone, whether in their personal or professional life, faces decision‐making problems on a daily basis. Although there are numerous MADM methods at the decision‐makers’ disposal to cope with real‐world decision‐making problems there is still lacking a source that compiles and explains the various MADM methods in a clear and systematic manner that would make their understanding, comparison, and application straightforward for those who require implementing these techniques. Most existing sources that deal with MADM methods are generally focused on results of the applications of these methods, but overlook basic and unifying concepts. Therefore, those who are eager to gain an overview of these methods must endure hardships of searching through various sources which are written in specialized form and are difficult to understand.

      February 14, 2021

      Iran and USA

       Omid Bozorg‐Haddad

       Babak Zolghadr‐Asli

       Hugo A. Loáiciga

      1.1 Introduction

      What motivates one to make a decision? Finding the precise reason behind these motivations might not be as easy as it might seem. Nevertheless, given that these choices are shaping the world around us, it would not be an exaggeration to claim that the answer to the aforementioned question may facilitate understanding the workings of many world phenomena. Just for a moment consider the possibility of knowing the motivations prompting person to make decisions. If that were achieved, predicting humans’ behavior from the simple every‐day activity to the most sophisticated social, economic, and political contexts would be possible.

      Now let us change the scope of the question; how can one make a good choice? This time we may be more successful in finding a more proper answer. Let us take a moment to consider the description of the act of decision‐making. The Oxford dictionary defines decision‐making as “the process of deciding about something important, especially in a group of people or in an organization.” From a psychological point of view, however, decision‐making is regarded as the cognitive process resulting in the selection of a belief or a course of action among several alternative possibilities. Each decision‐making process produces a final choice, which may or may not prompt action (Tzeng and Huang 2011). In other words, the decision‐making merely refers to the act choosing among a set of solutions, rather than the procedural requirements of executing the selected set of alternatives.

      The predictive analytic stage concerns the prediction of what is likely to occur given a set of circumstances, which takes place after discerning the motivational patterns behind decision‐making problems through descriptive analytical techniques. The application of predictive analysis is limited to the decision‐making under uncertainty and, admittedly, not all decision‐making problems require such approach. Nevertheless, if necessary, the historical data sets may be reviewed during this second stage to determine the probability of an event or the likelihood of a situation’s occurrence (Bell et al. 1988; Kleindorfer et al. 1993). Exploring this phase of the decision‐making process is left to readers given the scope and aims of this book.

      The third stage of the decision‐making process is the normative analysis. The term “normative” generally refers to relating an item to an evaluative standard through assessing and making judgments about the item’s