From idea to first sales. Tips for starting a business from successful entrepreneurs. Alexander Semenov

of them begin to actively follow the development of the product, and are happy to become customers.

      Your task is to «get into the skin» of the client and understand what prevents the client from starting to use the product (service) right now. When you ask questions, you should understand that a person says one thing, thinks another, feels a third, and does a fourth.

      Your main task is to find customers and make deals with them. Therefore, you should know everything about the client: what he breathes, how he lives, with whom he communicates, what he is interested in, what he is not interested in, how he dresses, etc. Remember that customers bring money to the business; they should be the focus.

      THINK LIKE A MARKETER

      How to improve the efficiency of the business model?

      Let’s go back to the Alexander Osterwalder’s template (I hope you filled it out). This model gives us much more opportunities, it can be used as a real analytical tool that allows us to look at our business and understand what it should be.