Reading Time

The Law of Success: In Sixteen Lessons


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      Where thought prevails power may be found!

      Henry Ford has made millions of dollars and is still making millions of dollars each year because he believed in Henry Ford and transformed that belief into a definite purpose and backed that purpose with a definite plan. The other machinists who worked along with Ford, during the early days of his career, visioned nothing but a weekly pay envelope and that was all they ever got. They demanded nothing out of the ordinary of themselves. If you want to get more be sure to demand more of yourself. Notice that this demand is to be made on yourself!

      There comes to mind a well known poem whose author expressed a great psychological truth:

      If you think you are beaten, you are;

      If you think you dare not, you don’t;

      If you like to win, but you think you can’t,

      It is almost certain you won’t.

      If you think you’ll lose you’ve lost,

      For out of the world we find

      Success begins with a fellow’s will —

      It’s all in the state of mind.

      If you think you are outclassed, you are —

      You’ve got to think high to rise.

      You’ve got to be sure of yourself before

      You can ever win a prize.

      Life’s battles don’t always go

      To the stronger or faster man;

      But soon or late the man who wins

      Is the man who thinks he can.

      It can do no harm if you commit this poem to memory and use it as a part of your working equipment in the development of Self-confidence.

      Somewhere in your make-up there is a “subtle something” which, if it were aroused by the proper outside influence, would carry you to heights of achievement such as you have never before

      anticipated. Just as a master player can take hold of a violin and cause that instrument to pour forth the most beautiful and entrancing strains of music, so is there some outside influence that can lay hold of your mind and cause you to go forth into the field of your chosen endeavor and play a glorious symphony of success. No man knows what hidden forces lie dormant within you. You, yourself, do not know your capacity for achievement, and you never will know until you come in contact with that particular stimulus which arouses you to greater action and extends your vision, develops your Self-confidence and moves you with a deeper desire to achieve.

      It is not unreasonable to expect that some statement, some idea or some stimulating word of this Reading Course on the Law of Success will serve as the needed stimulus that will re-shape your destiny and re-direct your thoughts and energies along a pathway that will lead you, finally, to your coveted goal of life. It is strange, but true, that the most important turning-points of life often come at the most unexpected times and in the most unexpected ways. I have in mind a typical example of how some of the seemingly unimportant experiences of life often turn out to be the most important of all, and I am relating this ease because it shows, also, what a man can accomplish when he awakens to a full understanding of the value of Self-confidence. The incident to which I refer happened in the city of Chicago, while I was engaged in the work of character analysis. One day a tramp presented himself at my office and asked for an interview. As I looked up from my work and greeted him he said, “I have come to see the man who wrote this little book,” as he removed from his pocket a copy of a book entitled Self-confidence, which I had written many years previously. “It must have been the hand of fate,” he continued, “that slipped this book into my pocket yesterday afternoon, because I was about ready to go out there and punch a hole in Lake Michigan. I had about come to the conclusion that everything and everybody, including God, had it in for me until I read this book, and it gave me a new viewpoint and brought me the courage and the hope that sustained me through the night. I made up my mind that if I could see the man who wrote this book he could help me get on my feet again. Now, I am here and I would like to know what you can do for a man like me.”

      While he was speaking I had been studying him from head to foot, and I am frank to admit that down deep in my heart I did not believe there was anything I could do for him, but I did not wish to tell him so. The glassy stare in his eyes, the lines of discouragement in his face, the posture of his body, the ten days’ growth of beard on his face, the nervous manner about this man all conveyed to me the impression that he was hopeless, but I did not have the heart to tell him so, therefore I asked him to sit down and tell me his whole story. I asked him to be perfectly frank and tell me, as nearly as possible, just what had brought him down to the ragged edge of life. I promised him that after I had heard his entire story I would then tell him whether or not I could be of service to him. He related his story, in lengthy detail, the sum and substance of which was this: He had invested his entire fortune in a small manufacturing business. When the world war began in 1914, it was impossible for him to get the raw materials necessary in the operation of his factory, and he therefore failed. The loss of his money broke his heart and so disturbed his mind that he left his wife and children and became a tramp. He had actually brooded over his loss until he had reached the point at which he was contemplating suicide.

      After he had finished his story, I said to him: “I have listened to you with a great deal of interest, and I wish that there was something which I could do to help you, but there is absolutely nothing.”

      He became as pale as he will be when he is laid away in a coffin, and settled back in his chair and dropped his chin on his chest as much as to say, “That settles it.” I waited for a few seconds, then said:

      “While there is nothing that I can do for you, there is a man in this building to whom I will introduce you, if you wish, who can help you regain your lost fortune and put you back on your feet again.” These words had barely fallen from my lips when he jumped up, grabbed me by the hands and said, “For God’s sake lead me to this man.”

      It was encouraging to note that he had asked this “for God’s sake.” This indicated that there was still a spark of hope within his breast, so I took him by the arm and led him out into the laboratory where my psychological tests in character analysis were conducted, and stood with him in front of what looked to be a curtain over a door. I pulled the curtain aside and uncovered a tall looking-glass in which he saw himself from head to foot. Pointing my finger at the glass I said:

      “There stands the man to whom I promised to introduce you. There is the only man in this world who can put you back on your feet again, and unless you sit down and become acquainted with that man, as you never became acquainted with him before, you might just as well go on over and punch a hole’ in Lake Michigan, because you will be of no value to yourself or to the world until you know this man better.”

      He stepped over to the glass, rubbed his hands over his bearded face, studied himself from head to foot for a few moments, then stepped back, dropped his head and began to weep. I knew that the lesson had been driven home, so I led him back to the elevator and sent him away. I never expected to see him again, and I doubted that the lesson would be sufficient to help him regain his place in the world, because he seemed to be too far gone for redemption. He seemed to be not only down, but almost out.

      A few days later I met this man on the street. His transformation had been so complete that I hardly recognized him. He was walking briskly, with his head tilted back. That old, shifting, nervous posture of his body was gone. He was dressed in new clothes from head to foot. He looked prosperous and he felt prosperous. He stopped me and related what had happened to bring about his rapid transformation from a state of abject failure to one of hope and promise.

      “I was just on my way to your office,” he explained, “to bring you the good news. I went out the very day that I was in your office, a down-and-out tramp, and despite my appearance I sold myself at a salary of $3,000.00 a year. Think of it, man, three thousand dollars