rüffer&rub visionär / Every Drop Counts. Ernst Bromeis

that I learned of these adventurers and their feats was because they told the stories of such in movies, articles and books. I love getting stories told to me. Had no one ever told their tales to the outside world, that might not precluded the creation of civilization. But this civilization would have developed in a different way and at a different pace than ours has. And that would have been a shame. I do of course wonder how far I should go with the marketing of my “miracle”. The only kind of story that will be covered nowadays is one like that of Felix Baumgartner, whose jump from space only took place at all due to the extreme marketing carried out on its behalf? Or like that of Bertrand Piccard, whose Solar Impulse project cost CHF 170 million? I hope that there is a path that lies between these two extremes—of no attention at all and unrestrained marketing. This is a prerequisite for my continuing to serve as an ambassador for water, one drawing the world’s attention to this precious and imperiled item.

      You devote a great deal of energy to your swimming and to the protection of water. This devotion makes it hard for me to believe that you were really not a swimmer in pools when you were young. | Had I been a swimmer in pools, I would have never become a swimmer going on expeditions.

      Why not? | Had I swum in pools, I would have never realized that swimming can be more than counting laps and the tiles lining the pool, that it doesn’t necessarily involve chlorine in your hair and nose. I was part of the world of high-performance sports long enough to know that it is a world that can bind you up. Please don’t misunderstand me. I find high-performance sports fascinating. Its athleticism. Its energy. They impress me. High-performance sports are, however, also a place in which the prime thrust is discipline. High-performance demands the uniformity, the discipline, the submission to hierarchies of a galley. For such sports, the listings of medals earned are the only criterion drawn upon when judging success or failure.

      It is hardly an accident that people used to refer to sports as “physical exercise”, and that their pursuit was—and is—assigned to military departments. The beauty of motion, the art of athletics for athletics’ sake—this is being perverted and misused. The results of this are doping and corruption. High-performance sports have reached a deadend. They are experiencing the same fate as winter-time Alpine sports. Its business model had many decades of working well. And now it has to deal with the effects of climate change. No one knows how to counter this.

      High-performance sports will hardly be able to rejuvenate themselves on their own. | I know that this is not a new insight. That doesn’t make it, however, any less true. High-performance sports constitute a world of their own. Anyone wanting to be part of has to observe the rules formulated for this world. Anyone not submitting to these rules will not be allowed to be part of this world.

      High-performance sports hardly allow you to go your own way. Everything is predetermined. The system has an answer for every question. You do what the others do. And should you do something in another way, because you are one of the fortunate few who has the talent forcing the system to allow you to go your own way, you will be used as proof of the system’s not being as rigid as commonly believed.

      This system doesn’t allow you to come in from outside and say: “Let’s do everything in a different way. Let’s change things.” It doesn’t work that way. If you want to do things in a different way, you’ve got to leave the system behind. It’s the same situation in other walks of life, such as banking. But we are going off on a tangent.

      Not at all. That’s precisely what you did. You placed a want ad. You were the only one answering it. And you got the job—the job of being an ambassador for water. | That’s true. And that makes me vulnerable to attacks.

      How? | There are those who say that the only reason that I am devoting myself to water is because I was not successful in the world of high-performance sports.

      Do people really say that? | Not to my face, but definitely behind my back. What they should realize is that my emphasis has always been on the art of motion ever since I started studying for my qualification as a trainer of high-performance athletes. During the ensuing time, I developed this art. I am now living this philosophy of exemplifying the interplay between art and motion—and living up to my ambition of being an ambassador for water.

      And how do high-performance athletes view this? | In 2012, I undertook my first expedition on the Rhine. In April of that year, there was a media event. It featured two top French swimmers. It took place in the hot springs in Vals and in the Rhine’s “Grand Canyon” in Graubünden. These swimmers—Camille Muffat4 and Yannik Agnel5 —won a couple of weeks later gold medals at the Olympics in London. Agnel was asked by journalists whether or he would like to swim the Rhine. His answer “Jamais. I would never dare to do that. Way too dangerous, way too cold, way too long. Jamais.” Agnel was, however, fascinated by the poetry and the ambitiousness of my mission.

      Should you proceed down a path of making absolutely no compromises, should you just jump into the water and swim to the other side, and then get out and tell nobody about it, you would be completely unaffected by what people say. | I don’t want to be completely unaffected by that. And, especially, I don’t want what I do to not matter. I definitely do not view myself to be a prophet or something similar. God save me from that. I do, however, believe that the projects that I am pursuing will show new ways of proceeding. These are not intended to be a confrontation with high-performance sports. They may well constitute alternatives to it. There’s more to life than high-performance sports. Each of us human beings has a body and a mind. Case-inpoint is a swimmer who started swimming in pools at the age of 5 and then realized at the age of 18 that he didn’t want to do that any more. Our projects may cause him to rediscover the beauty of swimming—by going outside pools, to the places where swimming is something wonderful. Perhaps he will discover that swimming is something rewarding in and of itself, that it can also be a mission and an art form. I am devoting myself to making people see that swimming is poetry and that being an ambassador for water is a calling.