The Entrepreneur’s Paradox: Apply the Principle
Seeing the Swamp and Not the Mountains
Begin with the End in Mind by Picking Your Mountain Range
Pick Your Destination: What Is Your “End in Mind”?
Overcoming Pitfall 1: Move Past the Swamp and Pick Your Mountain
Not Just a Mountain, But a Path
Overcoming Pitfall 2: Create the Map/Make the Plan
Pulling a Goal Out of Thin Air
The Reverse Engineering Critical Questions
Don’t Pull Numbers Out of Thin Air
Overcoming Pitfall 3: Reverse Engineer the Goal
The One Letter That Changes Fear into Power
The “What Is” Process for Overcoming Fear
Fear and the Brain
What If Your Fear Becomes a Reality?
Overcoming Pitfall 4: Doubt Your Doubts
Pitfall 5
Being Frozen by Imposter Syndrome
All Entrepreneurs Are Imposters—and That’s Okay
The Seven Imposter Types
Forget the Label and Keep Climbing
The Power of Self-Belief
Overcoming Pitfall 5: Embrace Your Reality
Pitfall 6
Wearing All the Hats
The Accountant
The Lawyer
The Assistant
HR Outsourcing
Humans Aren’t the Only Ones Who Wear Hats
Your Brain Has Room for Only One Hat at a Time
Overcoming Pitfall 6: Hand Out the Hats
Pitfall 7
Traveling Alone
Find Fellow Travelers (Other Entrepreneurs)
Hire Porters (Team Members)
Enlist a Guide (Coach or Mentor)
Mentor Versus Coach
It’s Anything but Lonely at the Top
Overcoming Pitfall 7: Travel with Friends
Pitfall 8
Not Stepping Up as a Leader
The Six Jobs of an Entrepreneurial Leader
Job One: See the Top of the Mountain and Uncover the Epic Adventure
Job Two: Inspire Others to Believe in Themselves and Their Ability to Contribute to This Epic Journey
Job Three: Clear the Path for Success
Job Four: Lead by Example and Take the First Step
Job Five: Foster Innovation
Job Six: Own Your Mistakes and Successes
Overcoming Pitfall 8: Become the Leader
Pitfall 9
Entrepreneurial