Наталья Ковригина

Будни копирайтера: 29 шагов к успеху в профессии. Книга-тренинг для практикующих копирайтеров


Скачать книгу

оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

      Примечания

      1

      В переводе с английского – «Будь леди, говорили они». Вирусный видеоролик о дискриминации женщин, созданный на основе эссе Камиллы Рэйнвилл.

      2

      Подробнее об упражнении можно прочесть в книге Мэрилин Мюррей «Метод Мюррей». – СПб.: Шандал, 2012. – С. 252–272.

      3

      В письме Евгения пояснила, что Мэрилин Мюррей ставит в центр именно Бога, поскольку она воспитывалась в очень религиозной среде, поэтому по желанию Бога можно заменить высшими силами или ценностями – чем-то большим, чем вы сами, что дает опору в трудную минуту.

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