Thorstein Veblen

The Mastery of Success


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Boult is to get that amount back when the prize is drawn.

      I charge nothing for these suggestions; but will not be so discourteous as to refuse a moderate percentage on all amounts received in pursuance of them from Brother Boult & Co.

      Here is the second special lot of letters I spoke of. I lay them out on my desk as before: There are six letters signed respectively by Kimball, Goodrich, Darlington, Kenneth, Harper, and Herbert. Now notice, first the form, and next the substance.

      As to form—they are all written, not, lithographed; they are on paper of the same make and size, and out of the same lot, as you observe by the manufacturer’s stamp—a representation of the Capitol in the upper corner. They are in the same hand, an easy legible business-hand, though three of them are written with a backward slope. Those who sent them have not sent me the envelopes with them, except in one case, so that I cannot tell where they were mailed. Neither is any one of them dated inside at any town or post-office. But, by a wonderful coincidence, every one of them is dated at “No. 17 Merchants’ Exchange.” A busy mart that No. 17 must be! And it is a still more curious coincidence that every one of these six industrious chaps has been unable to find a sufficiently central location for transacting his business. Every letter you see, contains a printed slip advising of a removal, as follows:

      “REMOVAL.—Desiring a more central location for transacting my business, I have removed my office to No. 17 Merchants Exchange.” Where? One says to West Troy, New York; another to Patterson, New Jersey; another to Bronxville, New York; another, to Salem, New-York, and so on! It is a new thing to find how central all those places are. Undeveloped metropolises seem to exist in every corner. Well, the slip ends with a notice that in future letters must be directed to the new place.

      Next, as to substance. The six letters all tell the same story. They are each the second letter; the first one having been sent to the same person, and having contained a lottery-ticket, as a gift of love or free charity. This second letter is the one which is expected to “fetch.” It says in substance: “Your ticket has drawn a prize of $200,”—the letters all name the same amount—“but you didn’t pay for it; and therefore are not entitled to it. Now send me $10 and I will cheat the lottery-man by altering the post-mark of your letter so that the money shall seem to have been sent before the lottery was drawn. This forgery will enable me to get the $200, which I will send you.”

      How cunning that is! It is exactly calculated to hit the notions of a vulgar, ignorant, lazy, greedy, and unprincipled bumpkin. Such a fellow would see just far enough into the millstone to be tickled at the idea of cheating those lottery fellows. And the knave ends his letter with one more touch most delicately adapted to make Master Bumpkin feel certain that his cash is coming. He says, “Be sure to show your prize to all your friends, so as to make them buy tickets at my office.”

      Moreover, these letters inclose each a “report of the seventeenth monthly drawing of the Cosmopolitan Art Union Association.” You may observe that one of these “seventeenth drawings” took place November 7 1864, and another December 5, 1864; so that seventeenthly came twice. What is a far more remarkable coincidence is this; that in each of these “reports” is a list of a hundred and thirty or forty numbers that drew prizes, and it is exactly the same list each time, and the same prize to each number! There is a third coincidence; that one of these two drawings is said to have been at London, New York, and the other at London, New Jersey. And lastly, there is a fourth coincidence, viz., that neither of these places exists.

      Now, what a transparent swindle this is! how plain, how impudent, how rascally! And all done entirely by the use of the Post Office privileges of the United States. Try to catch this fellow. You can find where he mailed his circular; but he probably stopped there over night to do so, and nobody knew it. In each circular, he wrote to his dupes to address him at that new “more central location” that he struggles after so hard; and how is the pursuer to find it? Would anybody naturally go and watch the Post Office at Bronxville, New York, for instance, as a particularly central location for business?

      Besides, no one person is cheated out of enough to make him follow up the affair, and probably nobody who sends the cash wants to say much about it afterward. He wants to wait and show the prize!

      These dirty sharking traps will always be set, and will always catch silly people, as long as there are any to catch. The only means of stopping such trickery is to diffuse the conviction that the best way to get a living is, to go to work like a man and earn it honestly.

      CHAPTER XXII.

       Table of Contents

      ANOTHER LOTTERY HUMBUG.—TWO HUNDRED AND FIFTY RECIPES.—VILE BOOKS.—“ADVANTAGE-CARDS.”—A PACKAGE FOR YOU; PLEASE SEND THE MONEY.—PEDDLING IN WESTERN NEW YORK.

      The readiness with which people will send off their money to a swindler is perfectly astounding. It does really seem as if an independent fortune could be made simply by putting forth circulars and advertisements, requesting the receiver to send five dollars to the advertiser, and saying that “it will be all right.”

      I have already given an account of the way in which lottery dealers operate. From among the same pile of documents which I used then, I have selected a few others, as instances in part, of a class of humbugs sometimes of a kind even far more noxious, and which show that their devisers and patrons are not only sharpers or fools, but often also very cold-blooded villains or very nasty ones. Some of them are managed by printed circulars and written letters, such as those before me; some of them by newspaper advertisements. Some are only to cheat you out of money, and others offer in return for money some base gratification. But whatever means are used, and whatever purpose is sought, they are all alike in one thing—they depend entirely on the monstrous number of simpletons who will send money to people they know nothing about.

      Of the nasty ones, I can give no details. Vile books, pictures, etc., are from time to time advertised, sold, and forwarded, by circular, and through the mails, and for large prices.

      There have been some cases where a funny sort of swindle has been effected by these peddlers of pruriency, by selling some dirty-minded dupe a cheap good book, at the extravagant price of a dear bad one. More than one foolish youth has received, instead of the vile thing that he sent five dollars for, a nice little New Testament. It is obvious that no very loud complaints are likely to be made about such cheating as that. It is, perhaps, one of the safest swindles ever contrived.

      The first document which I take from my pile is the announcement of a fellow who operates lottery-wise. His scheme appeals at once to benevolence and to greediness. He says: “The profits of the distribution are to be given to the Sanitary Commission;” and secondly, “Every ticket brings a prize of at least its full value, and some of them $5,000.”

      If, therefore you won’t buy tickets for filthy lucre’s sake, buy for the sake of our soldiers.

      “But,” somebody says, “how can you afford this arrangement, which is a direct loss of the whole cost of working your lottery, and moreover of the whole value of all prizes costing more than a ticket?”

      “Oh,” replies our benevolent friend, “a number of manufacturers in New England have asked me to do this, and the prizes are given by them as friends of the soldier.”

      One observation will sufficiently show what an impudent mess of lies this story is, namely;—If the manufacturers of New England wanted to give money to the Sanitary Commission, they would give money; if goods, they would give goods. They certainly would not put their gifts through the additional roundabout, useless nonsense of a lottery, which is to turn over only the same amount of funds to the Commission.

      The next document is a circular sent from a Western town by a fellow who claims also to be a master of arts, doctor of medicines, and doctor of laws, but whose handwriting and language are those of a stable-boy. This chap sends round a list of two hundred and fifty recipes at various prices, from twenty-five cents to a dollar each. Send him the money for any you wish, and he promises to return you the directions for