А. Н. Гуреева

Медиакоммуникации высшей школы


Скачать книгу

В. П. Медиатизация – социальный тренд // Медиасоциология: теория и практика. М.: НИПКЦ Восход-А, 2014.

      23

      Вартанова Е. Л. «Человек медийный» – новая ступень эволюции или приложение к гаджету? Режим доступа: https://www. msu.ru/press/smiaboutmsu/chelovek-mediynyy-novaya-stupen-evolyutsii-ili-prilozhenie-k-gadzhetu.html

      24

      Маккуайр С. Медийный город: медиа, архитектура и городское пространство. М.: Strelka Press, 2014.

      25

      Siapera E. (2011) Understanding New Media. SAGE Publications Ltd.

      26

      Аудитория Интернета в России: исследование Mediaskope, 2020. Режим доступа: https://webindex.mediascope.net/general-audience

      27

      Российский медиаландшафт-2019: телевидение, пресса, Интернет и социальные сети. Режим доступа: https://www.levada.ru/2019/08/01/rossijskij-media-landshaft-2019/

      28

      Web-index.Mediaskope. Режим доступа: https://webindex.mediascope.net/

      29

      Отечественная теория медиа: основные понятия. Словарь / под ред. Е. Л. Вартановой. М.: Фак. журн. МГУ; Изд-во Моск. ун-та, 2019. С. 176.

      30

      Халилов Д. Маркетинг в социальных сетях. М., 2013. С. 126.

      31

      Кириллова В. Л. PR в некоммерческом секторе. М., 2015. С. 22.

      32

      Университет признан лучшим в социальных сетях за пределами двух столиц. Режим доступа: http://urfu.ru/ru/news/ news/8405/

      33

      Аудитория Интернета в России: исследование Mediaskope, 2018. Режим доступа: https://mediascope.net/upload/iblock/530/iMetrix_Mediascope_Ишунькина_061118.pdf

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